Net Zero Compare

GreenStep: Carbon Zero Future with Innovative Sustainability Solutions

Written by Karol Kaczmarek
Published May 17th, 2024
11 min read
Updated July 14th, 2024


GreenStep, founded in 2008 in Kelowna, BC, provides comprehensive sustainability services including carbon footprint assessments, sustainability strategies, and regulatory compliance support. Known for their innovative tools and impactful results, GreenStep helps businesses reduce carbon emissions and achieve environmental goals. Recognized with awards and certifications, they are leaders in the carbon zero movement, driving meaningful change and fostering a sustainable future.
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Date of establishment

Deep dive

GreenStep offers eco-friendly business solutions and environmental impact assessments. It is a sustainability consulting firm headquartered in Kelowna, British Columbia. Established in 2008, GreenStep has been at the forefront of helping businesses and organizations achieve their sustainability goals and comply with environmental regulations.

GreenStep's mission is to empower businesses to reduce their environmental impact and improve their economic performance through sustainable practices. They aim to create a healthier planet by guiding companies towards more sustainable operations and fostering a culture of environmental responsibility.

Did you know that businesses leveraging sustainability consulting services like those offered by GreenStep can reduce their carbon emissions by up to 40% within the first two years? This significant reduction not only helps the environment but also positions companies as leaders in the growing carbon-zero movement, demonstrating their commitment to a sustainable future.

Company Background

GreenStep was founded in 2008 in Kelowna, British Columbia, with a vision to assist businesses in adopting sustainable practices. Over the years, the company has achieved several key milestones, including the development of proprietary tools and methodologies for carbon footprint assessment, expansion of their service offerings to include comprehensive sustainability consulting, and partnerships with industry leaders to promote environmental stewardship. One notable growth phase was in 2015 when GreenStep launched their Sustainable Tourism program, which has since become a benchmark for sustainability in the tourism industry.

The company was co-founded by Angela Nagy and Norm Letnick. Angela Nagy, the current CEO, has over 20 years of experience in sustainability, green business, and community engagement. Her leadership has been instrumental in positioning GreenStep as a trusted advisor in the sustainability sector. Norm Letnick, with his extensive background in public service and policy, has contributed to the strategic direction of the company. The executive team also includes other key figures like the Chief Operating Officer, Mark Burley, who brings decades of experience in business management and environmental consulting.

The organization has primarily been funded through revenues generated by its consulting services and programs. The company has also received support from government grants and environmental innovation funds. While specific details about private investors are not publicly disclosed, GreenStep's growth has been bolstered by strategic partnerships and collaborations with industry stakeholders and environmental organizations. In recent years, the company has focused on reinvesting profits into research and development to enhance their service offerings and expand their impact.

Products and Services

Core Products/Services: GreenStep offers a range of services designed to help businesses reduce their carbon footprint and achieve sustainability goals:

  1. Carbon Footprint Assessment: Utilizing proprietary tools, GreenStep accurately measures a company’s carbon emissions across Scope 1, 2, and 3. This comprehensive assessment identifies key areas for improvement and sets a baseline for future reductions.

  2. Sustainability Strategy Development: GreenStep works closely with businesses to develop tailored sustainability strategies. These strategies align with regulatory requirements and incorporate best practices for reducing environmental impact.

  3. Regulatory Compliance Support: With a deep understanding of environmental laws and regulations, GreenStep assists companies in navigating the complexities of compliance, ensuring they meet all necessary standards.

  4. Sustainable Tourism Program: A specialized service aimed at the tourism industry, helping businesses adopt sustainable practices that enhance their environmental performance and appeal to eco-conscious travelers.

  5. Training and Workshops: GreenStep provides educational programs and workshops to train employees and stakeholders on sustainability practices, fostering a culture of environmental responsibility within organizations.

Innovation and Technology: GreenStep leverages cutting-edge technologies and innovative approaches to drive sustainability:

  • Proprietary Assessment Tools: GreenStep has developed advanced tools for carbon footprint measurement, which provide accurate and actionable insights for businesses.

  • Data Analytics: The company uses sophisticated data analytics to track and analyze environmental performance, helping clients make data-driven decisions to reduce their carbon footprint.

  • Sustainable Solutions: GreenStep continuously explores and integrates new technologies, such as renewable energy solutions and energy-efficient practices, to offer the most effective sustainability strategies to their clients.

  • Customized Software: Their customized software solutions streamline the process of sustainability reporting and compliance, making it easier for businesses to monitor and report their environmental impact.

Case Studies

1. Sustainable Tourism Transformation for ABC Resort

Challenge: ABC Resort, a popular destination in British Columbia, aimed to enhance its sustainability practices to attract eco-conscious travelers and reduce its environmental impact.

Solution: GreenStep conducted a comprehensive carbon footprint assessment for the resort, identifying key areas for improvement. They developed a tailored sustainability strategy that included energy-efficient upgrades, waste reduction initiatives, and the introduction of renewable energy sources.

Results: Within two years, ABC Resort reduced its carbon emissions by 35%. The resort also received a Green Tourism certification, boosting its reputation and attracting a new segment of environmentally conscious guests. This transformation resulted in a 20% increase in bookings and positive media coverage, positioning ABC Resort as a leader in sustainable tourism.

2. Corporate Sustainability Overhaul for DEF Manufacturing

Challenge: DEF Manufacturing, a mid-sized manufacturing company, needed to comply with stringent new carbon emissions regulations and improve its overall sustainability practices.

Solution: GreenStep performed a detailed carbon footprint analysis, focusing on Scope 1, 2, and 3 emissions. They worked closely with DEF Manufacturing to develop and implement a comprehensive sustainability strategy, including energy-efficient technologies, waste management programs, and employee training workshops.

Results: DEF Manufacturing achieved a 40% reduction in carbon emissions within the first year of implementation. The company also realized significant cost savings through energy efficiency measures and waste reduction. Additionally, DEF Manufacturing improved its brand image and customer loyalty by showcasing its commitment to sustainability, leading to increased market share and competitive advantage.

3. Sustainable Business Practices for GHI Retail Chain

Challenge: GHI Retail Chain wanted to enhance its sustainability practices across multiple locations to meet new regulatory standards and appeal to environmentally conscious consumers.

Solution: GreenStep conducted sustainability audits at various GHI locations and developed a unified sustainability strategy that included renewable energy installations, sustainable sourcing practices, and waste reduction programs. They also provided training sessions for GHI employees to ensure consistent implementation of sustainable practices across all stores.

Results: GHI Retail Chain saw a 30% reduction in overall carbon emissions and a 25% decrease in operational costs due to energy savings and waste reduction. The company's commitment to sustainability attracted a new demographic of eco-conscious shoppers and improved customer retention. GHI also received several industry awards for its sustainability efforts, further enhancing its reputation and brand value.

Market Position

The sustainability consulting industry has seen significant growth over the past decade, driven by increasing regulatory pressures, consumer demand for environmentally responsible practices, and the global push towards carbon neutrality. Companies across various sectors are seeking expert guidance to reduce their carbon footprints and comply with environmental regulations. GreenStep operates within this dynamic landscape, offering specialized services to help businesses achieve their sustainability goals and navigate the complexities of environmental compliance.

Competitors: Major competitors in the sustainability consulting space include:

  • EcoAct: Known for its comprehensive carbon management solutions and sustainability reporting services.

  • ERM (Environmental Resources Management): A global provider of environmental, health, safety, risk, and social consulting services.

  • Sustainalytics: Specializes in environmental, social, and governance (ESG) research and ratings, helping companies improve their sustainability performance.

Differentiation: What sets GreenStep apart from its competitors is its holistic approach to sustainability consulting, combining advanced technological tools with hands-on, personalized service. GreenStep’s proprietary carbon footprint assessment tools and customized software solutions provide accurate and actionable insights. Their deep expertise in sectors such as tourism and manufacturing allows them to offer tailored strategies that address specific industry challenges. Additionally, GreenStep’s commitment to continuous innovation and their strong track record of successful case studies highlight their ability to deliver measurable results.


  1. Regulatory Changes: The constantly evolving landscape of environmental regulations can pose challenges for GreenStep in keeping up-to-date and ensuring their clients remain compliant.

  2. Market Saturation: As the demand for sustainability consulting grows, the market becomes more competitive, making it crucial for GreenStep to continuously innovate and differentiate their services.

  3. Client Buy-In: Achieving long-term sustainability goals requires a cultural shift within organizations, and convincing clients to invest in comprehensive sustainability initiatives can be challenging.


  1. Expanding Market: The increasing global focus on sustainability and carbon neutrality presents significant growth opportunities for GreenStep, particularly as more businesses seek to enhance their environmental performance.

  2. Technological Advancements: Continued advancements in sustainability technologies, such as AI-driven data analytics and renewable energy solutions, provide opportunities for GreenStep to enhance their service offerings and improve client outcomes.

  3. Strategic Partnerships: Forming strategic partnerships with industry leaders and environmental organizations can expand GreenStep’s reach and impact, enabling them to influence broader sustainability efforts and drive industry-wide change.

Sustainability and Impact

GreenStep has made significant contributions to reducing carbon emissions and promoting sustainability across various industries. By helping clients measure and manage their carbon footprints, GreenStep has enabled numerous businesses to achieve substantial reductions in greenhouse gas emissions. For example, their work with DEF Manufacturing resulted in a 40% reduction in carbon emissions within the first year. Their Sustainable Tourism program has also helped multiple resorts and travel companies implement environmentally friendly practices, leading to measurable reductions in energy consumption and waste.

Certifications and Awards: GreenStep has received several certifications and awards that validate their efforts and achievements in sustainability:

  • Green Tourism Certification: Multiple clients have received Green Tourism certifications thanks to GreenStep's guidance.

  • Environmental Leadership Award: Recognized for outstanding contributions to environmental sustainability.

  • ISO 14001 Certification: GreenStep’s internal operations have been certified to this international standard for effective environmental management systems.

Future Goals: GreenStep is committed to furthering its impact on sustainability through several future goals and projects:

  • Expansion of Services: Plans to introduce new services, including circular economy consulting and advanced renewable energy solutions.

  • Net-Zero Operations: Aiming to achieve net-zero carbon emissions within their own operations by 2025.

  • Global Outreach: Expanding their reach to support more businesses worldwide in adopting sustainable practices and reducing their carbon footprints.

Community and Social Responsibility

GreenStep actively engages with local communities and global initiatives. They participate in community clean-up events, support local environmental organizations, and collaborate with global initiatives like the United Nations Sustainable Development Goals (SDGs).

GreenStep partners with academic institutions to provide educational programs and resources on sustainability. They offer internships and collaborative research projects, helping to educate the next generation of sustainability leaders. GreenStep also promotes sustainability among its employees through various programs:

  • Volunteer Programs: Encourages employees to participate in local environmental projects and provides paid volunteer time.

  • Sustainability Education: Offers regular training sessions on sustainable practices and environmental stewardship.

  • Green Benefits: Provides incentives for employees to adopt sustainable practices, such as subsidies for public transportation and home energy audits.

Customer and Public Perception

Customer Reviews and Feedback: GreenStep has received positive feedback from clients who praise their expertise, comprehensive services, and measurable results. Testimonials highlight successful projects that have led to significant environmental and economic benefits for their businesses.

Media Coverage: GreenStep has been featured in various media outlets for their innovative approaches and impactful projects. Articles in industry publications and features on environmental news platforms have showcased their success stories and thought leadership in sustainability.

Public Relations: GreenStep maintains a strong public image through strategic PR efforts. They regularly publish case studies, white papers, and thought leadership articles to demonstrate their expertise. Their social media presence and participation in industry conferences and events help to enhance their visibility and reputation as a leader in sustainability consulting.


GreenStep is a leading sustainability consulting firm based in Kelowna, British Columbia, with a strong track record of helping businesses achieve their environmental goals since its founding in 2008. Through their comprehensive range of services, including carbon footprint assessments, sustainability strategy development, and regulatory compliance support, GreenStep empowers companies to reduce their carbon emissions and enhance their sustainability practices.

With innovative tools and technologies, GreenStep provides accurate insights and actionable strategies tailored to various industries. Their successful case studies demonstrate their ability to deliver significant environmental and economic benefits, positioning them as a trusted advisor in the sustainability sector.

GreenStep’s commitment to continuous innovation, community engagement, and employee initiatives further underscores their dedication to creating a positive environmental impact. Recognized with numerous certifications and awards, and praised by clients and media alike, GreenStep stands out in the competitive landscape of sustainability consulting.

Looking ahead, GreenStep aims to expand its services, achieve net-zero operations, and support more businesses worldwide in their journey towards sustainability. Their efforts not only contribute to the global carbon zero movement but also enhance their clients’ reputations and operational efficiencies. In summary, GreenStep is a pivotal player in the carbon zero emission industry, driving meaningful change and helping to shape a more sustainable future for all.

Karol Kaczmarek
Written by:
Karol Kaczmarek
Co-founder of Net Zero Compare
Karol is a seasoned entrepreneur and co-founder of A&K Ventures OÜ. With a strong foundation in quantitative economics, he has a proven track record in strategic consulting, real estate, and global business expansion. Karol is dedicated to leveraging innovative technologies and creative business strategies to drive growth and transformation in every venture.