Net Zero Compare

Circularise Digital Product Passports: Revolutionizing supply chain management

Written by Polina Martinuka
Published July 23rd, 2024
6 min read
Updated October 24th, 2024

Summary

Circularise’s Digital Product Passports (DPPs) are cutting-edge solutions that bring unprecedented transparency and sustainability to supply chains. By utilizing blockchain technology, Circularise ensures that every product's lifecycle, from raw material sourcing to end-of-life disposal, is meticulously documented and accessible. This innovative approach allows stakeholders, including manufacturers, suppliers, retailers, and consumers, to access verified data, ensuring ethical sourcing and minimizing environmental impact. Circularise's DPPs promote regulatory compliance, support a circular economy, and enhance resource management. Businesses adopting Circularise's DPPs can improve operational efficiency, build consumer trust, and contribute to a sustainable future.
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Details

Name
Circularise Digital Product Passports
Date of establishment
2016
Organization

Deep dive

What is a Digital Product Passport and why is it important?

A Digital Product Passport (DPP) is an online record that contains detailed information about a product’s entire lifecycle. Imagine you're a customer buying a car, and you want to know everything about it: where the parts come from, if they are made sustainably, and if the materials are recycled. The Digital Product Passport (DPP) by Circularise is like a digital booklet that contains all this information and more. With the DPP, companies can prove that they are sourcing materials ethically and sustainably. It helps them show that they are following all the rules and regulations, and it also makes it easier to recycle and reuse parts, reducing waste. By providing verifiable information about product origins and lifecycle, Circularise helps companies build consumer trust. This is particularly important in markets where consumers are increasingly concerned about the ethical and environmental impact of their purchases.

Innovation

The innovation of the Digital Product Passport (DPP) by Circularise lies in its ability to provide comprehensive transparency and traceability throughout the entire lifecycle of a product, leveraging advanced blockchain technology. By using blockchain, Circularise ensures that all information within the DPP is secure, immutable, and tamper-proof, maintaining high data integrity and enabling decentralized information sharing across a network of nodes. The DPP tracks products from raw material extraction through manufacturing, distribution, usage, and end-of-life disposal or recycling, offering a complete overview of a product's journey and promoting ethical sourcing and sustainability.

"A privacy-first approach to supply chain transparency. Circularise's products are designed with data privacy at the core for suppliers, manufacturers, OEMs, brands, recyclers and everyone in between."

Source: circularise.com

Circularise’s DPP also supports data privacy and confidentiality through selective disclosure and controlled access, allowing companies to share necessary data without revealing sensitive or proprietary information. Additionally, the DPP facilitates regulatory compliance and enhances consumer confidence by providing transparent and verifiable information about product origins and lifecycle. This innovative approach helps businesses ensure that materials are sourced sustainably and ethically, promotes efficient recycling and resource management, and supports the principles of a circular economy. Circularise’s Digital Product Passports offer a groundbreaking solution that transforms traditional supply chain practices, fostering a more sustainable and transparent future.

A Case Study: Circularise and Porsche

Circularise has partnered with Porsche to revolutionize supply chain transparency and sustainability within the automotive industry. This collaboration focuses on leveraging Circularise’s blockchain-based Digital Product Passports (DPPs) to enhance the traceability of materials and components used in Porsche vehicles.

Objectives

The primary objectives of the Porsche and Circularise collaboration were to:

  1. Provide detailed information about the origin, composition, and lifecycle of materials used in Porsche vehicles.

  2. Ensure that materials are sourced ethically and sustainably, and promote recycling and reuse.

  3. Offer consumers verifiable information about the sustainability and ethical sourcing of materials in Porsche vehicles.

Implementation

Circularise implemented its Digital Product Passports within Porsche’s supply chain, enabling secure and transparent sharing of information across all stakeholders. This included leveraging blockchain to ensure data integrity and security, integrating with existing systems to seamlessly incorporate DPPs without disrupting Porsche’s operations and engaging with suppliers, manufacturers, and other stakeholders to ensure comprehensive adoption of the DPPs.

Results

The collaboration between Circularise and Porsche yielded significant results:

  1. Increased Transparency: Detailed information about materials and components became accessible to all stakeholders, ensuring transparency across the supply chain.

  2. Enhanced Sustainability: Improved tracking and verification of sustainable practices in material sourcing and manufacturing processes.

  3. Consumer Confidence: Boosted consumer trust by providing verifiable data on the sustainability of Porsche vehicles.

The Circularise and Porsche partnership is a prime example of how innovative technology can drive sustainability and transparency in the automotive industry. By implementing Digital Product Passports, Porsche not only enhanced its supply chain operations but also reinforced its commitment to sustainability and ethical practices. This case study highlights the potential for blockchain technology to transform supply chains and promote a more sustainable future.

Market Position

With an increasing global emphasis on sustainability, Circularise’s DPP is perfectly aligned with the market demand for environmentally responsible and ethical business practices. It supports companies in meeting regulatory requirements and achieving their sustainability goals.

The DPP is versatile and applicable across multiple industries, including automotive, textiles, electronics, and packaging. This wide applicability expands its market reach and relevance.

Companies using Circularise’s DPP can differentiate themselves from competitors by showcasing their commitment to transparency and sustainability. This competitive edge can lead to increased market share and customer loyalty.

Competitors

  1. IBM Blockchain Transparent Supply: Provides secure, immutable records for supply chain transparency.

  2. Everledger: Tracks high-value assets like diamonds using blockchain for supply chain transparency.

  3. Provenance: Uses blockchain to trace product origins and ensure ethical sourcing.

  4. VeChain: Offers blockchain solutions for tracking product authenticity and traceability.

  5. Authenticiti: Improves supply chain transparency and efficiency with blockchain.

  6. SAP Blockchain: Integrates blockchain into enterprise software for supply chain management.

  7. Chainvine: Uses blockchain and IoT to enhance supply chain data sharing and traceability.

  8. Transparency-One: Tracks and verifies supply chains using blockchain for transparency and sustainability.

  9. Sourcemap: Provides supply chain mapping and transparency solutions.

What makes Circularise's DPP different?

Circularise’s Digital Product Passport (DPP) offers several unique features that set it apart from competitors. It employs blockchain technology to ensure that data is decentralized, secure, and tamper-proof, enhancing the trustworthiness of the information. One of its standout features is selective disclosure, which allows companies to share necessary data without revealing sensitive or proprietary information. This means businesses can maintain transparency while protecting their intellectual property.​

The DPP tracks the entire lifecycle of products, from raw material extraction to end-of-life disposal, promoting sustainability and ethical sourcing. This comprehensive approach helps businesses demonstrate their commitment to environmental responsibility. Additionally, Circularise's solution is versatile and applicable across various industries, including automotive, electronics, and packaging, which broadens its market appeal​.

Pricing

The cost likely varies based on the scale of implementation, industry, and specific needs of the business. Typically, enterprise solutions like this are customized to fit the particular requirements of each client, which means pricing can depend on factors such as the size of the supply chain, the complexity of data integration, and the level of service required.

To get accurate pricing information, it's recommended to contact Circularise directly. They can provide a tailored quote based on your specific business needs and the scope of the project.


Polina Martinuka
Written by:
Polina Martinuka
Sustainability Research Analyst
Recently graduating from a university in the UK, with a Bachelor's degree in Multimedia Journalism, Polina brings a unique blend of investigative skills, the ability to analyze complex data and environmental awareness.