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Carbon Footprint Ltd: Sustainable Solutions for a Zero Emission Future

Written by Karol Kaczmarek
Published May 2nd, 2024
10 min read
Updated July 14th, 2024


Carbon Footprint Ltd is a leading environmental consultancy based in the UK. Founded in 2007, the company has dedicated itself to helping businesses, individuals, and organizations measure, reduce, and offset their carbon emissions. Carbon Footprint Ltd is committed to fighting climate change by making it easier for companies and individuals to understand and reduce their environmental impact.
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Carbon Footprint Ltd
Date of establishment

Deep dive

Carbon Footprint Ltd is a company that specializes in providing services and tools for measuring and reducing carbon emissions. They typically offer services such as carbon footprint assessments, carbon management, offsetting carbon emissions through various projects, and sustainability consulting. These services can be highly beneficial for companies looking to comply with carbon emission regulations and to implement sustainability strategies effectively. If a business needs to comply with specific regulations, working with a specialized firm like Carbon Footprint Ltd can provide the expertise needed to navigate these requirements efficiently. They can help in understanding your current carbon footprint, setting achievable reduction targets, and implementing practical measures to meet those targets.

Carbon Footprint Ltd is a leading environmental consultancy based in the UK. Founded in 2007, the company has dedicated itself to helping businesses, individuals, and organizations measure, reduce, and offset their carbon emissions. Carbon Footprint Ltd is committed to fighting climate change by making it easier for companies and individuals to understand and reduce their environmental impact. The company’s mission centers around providing innovative and practical solutions that contribute to a sustainable planet.


Carbon Footprint Ltd was founded in 2007 amidst growing global concern about climate change and the increasing demand for sustainable business practices. Originally focusing on carbon footprint calculation, the company has since expanded its services to include carbon management, offsetting, and sustainability consulting. Noteworthy milestones include the launch of their proprietary carbon management software in 2011, which has been instrumental in helping clients track and reduce emissions. Another significant milestone was achieved in 2015 when they were accredited as an official carbon offset provider, enabling them to offer more comprehensive sustainability solutions.

The company was co-founded by Dr. Wendy Buckley and John Buckley. Dr. Wendy Buckley, who holds a Ph.D. in Environmental Management, has been a pivotal figure in shaping the company’s strategic direction and is a recognized expert in corporate sustainability. John Buckley, with a background in environmental science, has spearheaded several of the company’s innovative projects. The current CEO, Rachel Hunter, who joined the company in 2018, has a strong background in environmental policy and has been instrumental in driving the company’s growth and international expansion.

Carbon Footprint Ltd was initially bootstrapped by its founders and later received funding from several environmental-focused venture capital firms. The company has not publicly disclosed all its investors but has participated in a few funding rounds, including a significant Series B round in 2019, led by Green Ventures. This investment has helped to scale their technology platform and expand their service offerings across Europe and North America.


Carbon Footprint Ltd offers a suite of services aimed at enabling organizations and individuals to effectively manage their carbon emissions. Key services include:

  1. Carbon Footprint Assessment: This service involves calculating the carbon footprint of a company based on their operations, product manufacturing, and logistic activities. The assessment provides a detailed report, highlighting areas where emissions are highest and identifying opportunities for reductions.

  2. Carbon Management Solutions: Following the assessment, Carbon Footprint Ltd offers tailored solutions for carbon management, helping companies to implement strategies that reduce their environmental impact. This may include energy efficiency measures, renewable energy investments, and changes to procurement practices.

  3. Carbon Offsetting: For emissions that cannot be immediately reduced, the company offers carbon offsetting services. This involves investing in environmental projects around the world, such as reforestation or renewable energy projects, which compensate for the emissions produced.

  4. Sustainability Consulting: Beyond carbon management, the company provides broader sustainability consulting services. This can range from helping companies achieve specific sustainability certifications to integrating sustainable practices throughout the business model.

Innovation and Technology: Carbon Footprint Ltd is at the forefront of applying technology to environmental management. Notable innovations include:

  • Proprietary Software for Emission Tracking: Their custom-built software allows companies to track their emissions in real-time, providing actionable insights and facilitating swift responses to overages.

  • AI-Driven Project Recommendations: Utilizing artificial intelligence, the company provides data-driven recommendations for emission reduction projects, tailored to the specific needs and capacities of each client.

  • Interactive Carbon Offsetting Platform: This online platform enables customers to directly engage with their offsetting efforts, choosing projects they wish to support and tracking the impact of their contributions in real-time.


Large Retail Chain – Carbon Footprint Assessment and Reduction:

  • Client: A multinational retail chain.

  • Challenge: The client aimed to reduce its carbon footprint by 40% over five years across all operations globally.

  • Implementation: Carbon Footprint Ltd conducted a comprehensive footprint assessment and implemented a multi-pronged carbon management strategy, which included energy efficiency improvements in stores, optimized logistics to reduce transportation emissions, and increased use of renewable energy.

  • Outcome: The client achieved a 35% reduction in carbon emissions within four years, putting them well on track to meet their five-year target.

Technology Company – Sustainability Consulting and Carbon Offsetting:

  • Client: A fast-growing technology firm.

  • Challenge: The company wanted to achieve carbon neutrality while continuing its rapid expansion.

  • Implementation: After an initial footprint assessment, Carbon Footprint Ltd provided sustainability consulting to integrate green practices across the company’s operations. They also facilitated carbon offsetting through reforestation projects.

  • Outcome: The technology company was able to offset all remaining emissions, achieving carbon-neutral status, and received recognition in the industry for its sustainability efforts.

Manufacturing Sector – Tailored Carbon Management Solutions:

  • Client: An industrial manufacturer with high energy consumption.

  • Challenge: The client needed to drastically reduce emissions to comply with new environmental regulations.

  • Implementation: Carbon Footprint Ltd designed a customized solution that included transitioning to energy-efficient machinery, training staff on sustainability practices, and utilizing waste heat recovery systems.

  • Outcome: The manufacturer reduced emissions by 50% and significantly lowered energy costs, demonstrating effective compliance with environmental standards.


The environmental sustainability industry focuses on providing solutions and strategies to reduce carbon emissions and enhance corporate sustainability. This industry has seen exponential growth as governments and corporations worldwide commit to achieving carbon neutrality and mitigating climate change impacts. Carbon Footprint Ltd operates within this dynamic field, offering specialized services in carbon footprint assessments, management, and offsetting, positioning itself as a leader in tailored environmental strategies.

Major competitors in this space include companies like Terrapass, South Pole, and Natural Capital Partners. Each offers similar services related to carbon measurement, reduction, and offsetting. What sets Carbon Footprint Ltd apart is its comprehensive approach that combines cutting-edge technology, such as AI-driven recommendations and proprietary emission tracking software, with hands-on consultancy and customized solutions. This blend of technology and personalized service enables a more effective and client-specific strategy for reducing carbon emissions.

Challenges and Opportunities:

  • Challenges: One of the main challenges Carbon Footprint Ltd faces is the rapidly changing regulatory environment regarding carbon emissions and sustainability reporting. Staying ahead of these changes and ensuring compliance can be resource-intensive. Additionally, as the market grows, the increase in competition poses a challenge in maintaining a distinctive edge.

  • Opportunities: There are significant opportunities for growth in emerging markets and in expanding the range of services offered. As awareness and regulatory mandates increase globally, demand for carbon management services is set to rise. Carbon Footprint Ltd can leverage its expertise to expand into new geographical areas and sectors. Furthermore, there is a growing trend towards integrating digital solutions into sustainability practices, an area where Carbon Footprint Ltd already has a strong foothold, providing ample opportunity to innovate further and lead the market.


Environmental Impact: Carbon Footprint Ltd has contributed to a significant reduction in carbon emissions through its services. Collectively, their projects and client work have offset over two million tons of CO2 annually. Their sustainability consulting and management solutions have also led to improved energy efficiency and renewable energy adoption across numerous companies.

Certifications and Awards: The company holds ISO 14001 certification, which recognizes its effective environmental management systems. It has also received several awards, including the Green Business Award for Sustainability Excellence and the Environmental Agency Award for Climate Leadership.

Future Goals: Carbon Footprint Ltd aims to expand its reach by developing more innovative carbon management tools and increasing its involvement in international carbon reduction projects. One of their major goals for the next decade is to facilitate the offsetting of over ten million tons of CO2 annually and to support the transition of over 1,000 businesses to carbon neutrality.


Carbon Footprint Ltd is actively involved in various community-based environmental initiatives. They partner with local organizations to support reforestation efforts and clean energy projects, directly engaging communities in sustainability practices. The company collaborates with universities and educational institutions to develop curricula focused on sustainability and climate science. They also offer internships and co-operative education opportunities to students interested in environmental careers. Carbon Footprint Ltd promotes sustainability internally through employee-driven initiatives such as company-wide green challenges, sustainability training programs, and a volunteer day for environmental projects. Employees are encouraged to participate in local green initiatives, and the company offers incentives for those who reduce their personal carbon footprint.


Customers consistently praise Carbon Footprint Ltd for its thorough and effective solutions. Testimonials often highlight the company’s expertise in delivering tailored services that not only meet regulatory requirements but also drive operational efficiencies. Carbon Footprint Ltd has been featured in major environmental and business publications for its impactful work, including articles in “Environmental Leader” and interviews on sustainable business practices in “Business Green.” The company’s PR strategy focuses on transparency and proactive communication. They regularly publish sustainability reports and maintain active engagement on social media platforms, where they share updates on projects, new services, and industry insights. Their public image is shaped by a commitment to environmental leadership and collaboration with global stakeholders to promote sustainability.


Carbon Footprint Ltd is a distinguished environmental consultancy established in 2007, committed to assisting businesses, individuals, and organizations in reducing their carbon emissions. The company provides a comprehensive range of services including carbon footprint assessments, carbon management solutions, carbon offsetting, and broader sustainability consulting. These services are bolstered by innovative technologies such as proprietary software for emission tracking and AI-driven project recommendations, positioning Carbon Footprint Ltd at the forefront of the sustainability sector.

The company’s impact is notable, with millions of tons of CO2 offset annually and significant contributions to energy efficiency and renewable energy adoption across various industries. Carbon Footprint Ltd is recognized for its environmental management excellence with several certifications and awards, including ISO 14001 and the Green Business Award for Sustainability Excellence.

Looking forward, Carbon Footprint Ltd aims to expand its influence by developing more advanced carbon management tools and significantly increasing its carbon offsetting impact. The company also demonstrates a strong commitment to community and social responsibility through engaging local communities in sustainability efforts, educational initiatives with academic institutions, and fostering an internal culture of sustainability among employees.

Customer testimonials and media coverage highlight Carbon Footprint Ltd’s expertise and effective solutions, reinforcing its reputation as a leader in the carbon zero emission industry. Through its comprehensive services, innovative approach, and community engagement, Carbon Footprint Ltd plays a pivotal role in advancing global efforts towards achieving carbon neutrality and sustainability.

Karol Kaczmarek
Written by:
Karol Kaczmarek
Co-founder of Net Zero Compare
Karol is a seasoned entrepreneur and co-founder of A&K Ventures OÜ. With a strong foundation in quantitative economics, he has a proven track record in strategic consulting, real estate, and global business expansion. Karol is dedicated to leveraging innovative technologies and creative business strategies to drive growth and transformation in every venture.