Available DPP Features
Missing DPP Features
Pricing
Starting Price
Options
Available Since
Deployment Options
- Web Browser (Cloud - Based)
Good Option For
- Small Business (11-50 people)
- Medium Business (51-250 people)
- Large Business (250+ people)
Deep dive
Core Features
Digital Product Passport Generation
Qliktag’s core feature is the creation and management of Digital Product Passports. The platform allows brands and manufacturers to create product-specific digital records that can be accessed through a physical data carrier on the product.
The DPP can include data on components, materials, sustainability, recycling processes, and lifecycle events. This makes Qliktag directly relevant to EU DPP implementation and product transparency requirements.
Unique Product Identification
Qliktag supports unique digital identities for serialized products. These identifiers can be linked to GS1 Digital Link URLs and encoded into QR codes, NFC tags, RFID tags or other carriers.
Unique identification is foundational to DPP implementation. Without it, the physical product cannot reliably connect to the correct digital passport.
Digital Twin Management
The platform allows companies to create and manage digital twins for products. These digital twins can hold full attribute, component, material, and supplier data.
This makes Qliktag stronger than basic DPP page builders. It supports structured product-level data management rather than only publishing product information.
Custom DPP Data Model Designer
Qliktag provides a custom data model designer that lets companies define DPP schemas for different product categories. It also includes pre-built GS1-standard models for categories such as batteries, textiles, and electronics.
This is a strong capability because DPP requirements are category-specific. Flexible data modelling allows companies to adapt the passport to real product structures and regulatory requirements.
Visual DPP Experience Designer
The visual DPP experience designer allows brands to build consumer-facing passport pages using drag-and-drop tools. It includes live mobile preview and NFC conditional authentication flows.
This supports customer-facing transparency and brand control. A DPP can provide required information while also functioning as a branded product experience.
Multi-Carrier Support
Qliktag supports serialized QR codes, NFC tags, RFID, Data Matrix, and invisible watermarks. This gives companies flexibility in how they connect physical products to digital passports.
GS1 Digital Link URLs
The platform can generate GS1 Digital Link-compliant unique URLs for serialized items. These can be exported in bulk for label printers, NFC encoders, or direct API integration.
This is highly relevant for interoperability. GS1 Digital Link allows product identifiers to connect to multiple types of digital information through standardized web links.
Enterprise APIs and Integration
Qliktag provides a REST API library for integration with ERP, PIM, PLM and supply chain systems. The platform references Admin, Standard and Custom API tiers.
This allows brands to automate digital twin creation, synchronize product data and connect DPP workflows with existing enterprise systems.
Batch Import and Export
Qliktag supports manual item creation, bulk import and automated creation of digital twins through API integration. It also supports bulk export of GS1 Digital Link URLs.
Analytics and Insights Dashboard
The platform includes a dashboard for scan analytics, global interaction maps, API usage metrics, and chain-of-custody event logs.
This gives companies visibility into how passports are being accessed and used. It also supports monitoring DPP deployment performance.
Change History and Audit Trail
Qliktag maintains logs of data changes and a complete audit trail history for accountability, security, and compliance.
This is important for DPP governance because companies need to know when product data was changed, who changed it, and which version of the passport was active.
Lifecycle Data Updates
Qliktag describes DPPs as maintaining and updating critical data through the lifecycle of the product, including components, sustainability, recycling processes, and log events.
This makes the platform relevant to lifecycle data updates and product journey tracking.
Supply Chain and Chain-of-Custody Data
Qliktag includes chain-of-custody event logs and supports supplier, component and material data within product digital twins.
This supports supply chain traceability, although it should not be overstated as a deep EPCIS infrastructure platform like PSQR unless a specific implementation confirms that level of event traceability.
NFC-Enabled DPP Implementation
Qliktag places special emphasis on NFC implementation. The platform supports NFC tags, NFC conditional authentication flows, NFC encoding hardware and software tools, and secure NFC-enabled product access.
This is one of its clearest differentiators in the DPP market. It is particularly relevant for brands that want embedded, durable, or premium product-linked digital experiences.
Scalable Per-DPP Pricing Model
Qliktag describes scalable SaaS pricing with cost-effective per-DPP pricing that decreases with volume. It positions the platform for single-brand pilots as well as enterprises deploying billions of serialized instances.
Plans & Pricing
Exact pricing is not publicly disclosed on the reviewed product page. Qliktag describes a scalable SaaS pricing model with cost-effective per-DPP pricing that decreases with volume. Pricing is likely based on the number of DPPs or serialized items, data carrier type, modules, API tier, integrations, product categories, implementation complexity, and support needs.
Integrations
Qliktag supports REST API integration with ERP, PIM, PLM, and supply chain systems. It also supports GS1 Digital Link URL generation and bulk export for label printers and NFC encoders.
Relevant integration categories include:
ERP systems.
PIM systems.
PLM systems.
supply chain systems.
label printers.
NFC encoders.
QR code workflows.
RFID workflows.
GS1 Digital Link infrastructure.
API-based data exchange.
scanning applications.
product data systems.
This integration model makes Qliktag suitable for brands that need to connect existing product data systems to DPP outputs and physical data carriers.
Certifications & Awards
Qliktag states that its DPP platform is SOC 2 Type II compliant and GS1 standards native. These references relate to information security, interoperability and platform readiness, not environmental certification of customer products. Qliktag supports DPP compliance workflows, digital identity and audit trails, but does not itself provide legal advice, product testing or third-party sustainability assurance.
Expert Voices & Market Position
Qliktag occupies a strong position in the Digital Product Passport and smart product software market. Its strongest differentiation is the combination of configurable DPP data models, digital twin management, GS1 Digital Link support, multi-carrier deployment and NFC expertise.
Qliktag should be positioned as:
Digital Product Passport Software.
Smart Packaging Software.
Connected Product Software.
Product Compliance Software.
Supply Chain Traceability Software.
Circular Economy Software.
It is especially relevant where brands want DPP compliance and connected product engagement in the same platform. Compared with other DPP tools:
PSQR is stronger for EPCIS event infrastructure and regulated traceability.
Arianee is stronger for decentralized/open protocol product identity and lifecycle engagement.
Kezzler is broader in connected product traceability and enterprise serialization.
Bombiix is stronger where DPP is embedded inside PLM/PIM/DAM workflows.
Qliktag is particularly strong where DPP deployment depends on QR, NFC, GS1 Digital Link, digital twins and branded consumer experiences.
Customers & Use Cases
Qliktag is designed for brands and manufacturers implementing Digital Product Passports and connected product experiences.
Typical customers include:
fashion and textile brands.
footwear companies.
battery manufacturers.
electronics companies.
furniture manufacturers.
construction product manufacturers.
toy companies.
chemical product companies.
detergent brands.
tyre manufacturers.
consumer goods brands.
brands using NFC-enabled product experiences.
companies preparing for ESPR and EU DPP requirements.
companies needing scalable product identity infrastructure.
Typical use cases include:
creating Digital Product Passports.
generating product digital twins.
assigning unique product identities.
generating GS1 Digital Link URLs.
deploying serialized QR codes.
deploying NFC-enabled passports.
using RFID or Data Matrix carriers.
building branded DPP consumer pages.
managing product data schemas.
importing item data manually or in bulk.
automating digital twin creation through APIs.
exporting identifiers for label printers or NFC encoders.
tracking scan analytics and global interactions.
maintaining audit trails and change history.
updating DPP templates as regulations evolve.
supporting chain-of-custody event logs.
preparing DPPs for batteries, textiles, electronics and other product categories.
Closing Insights
Qliktag Digital Product Passport Platform should be understood as a connected product and DPP software solution for brands and manufacturers preparing for EU product transparency requirements. Its value lies in creating unique product identities, managing digital twins, building configurable DPP data models, generating GS1 Digital Link URLs, supporting multiple physical data carriers, and maintaining analytics and audit trails.
The platform’s strongest advantage is its ability to bridge physical products and digital data through QR, NFC, RFID, Data Matrix and invisible watermark access points. This makes it especially relevant for smart packaging and connected product strategies.