Kezzler

Core Features

• Digital Product Passport Management

Kezzler supports Digital Product Passport implementation by connecting structured product data to unique digital identities. The platform helps companies generate and manage passports from a single dataset, with data mapped to the specific needs of each regulation, market, or product category.

This is important because DPP implementation is not a one-size-fits-all document process. Different sectors may require different data fields, different levels of granularity and different access controls. For example, a battery passport may need different information from a textile product passport or a construction product passport.

Kezzler’s DPP capabilities make it suitable for brands and manufacturers preparing for EU product transparency requirements. The platform can help companies organise the data needed for compliance while also using DPP infrastructure for consumer engagement, sustainability claims and circular business models.

• Unique Product Identity and Serialization

A central feature of Kezzler is the creation of unique digital identities for products, batches or events. This identity layer allows each physical product or product group to be linked to a digital record.

Serialization is especially important where authenticity, anti-counterfeiting, product recall, market access or item-level traceability matter. It allows companies to distinguish individual units or batches and connect them to specific data.

For Digital Product Passports, unique product identity is a foundational capability. Without a reliable way to connect the physical product to its digital record, a passport cannot function effectively.

• QR Code and Smart Packaging Support

Kezzler supports QR-enabled connected product experiences. QR codes can be used as data carriers that connect consumers, supply chain partners, or regulators to relevant product information.

This can support several use cases:

• Digital Product Passport access.

• product instructions.

• sustainability information.

• authenticity checks.

• recycling guidance.

• loyalty and consumer engagement.

• product storytelling.

• post-purchase support.

This makes Kezzler relevant not only for compliance teams, but also for brand, packaging, consumer experience and digital product teams.

• Supply Chain Traceability

Kezzler helps companies connect and structure data across supply chains and lifecycle events. This supports visibility from manufacturing through distribution and potentially through use, service, repair, resale, recycling or end-of-life.

Traceability is especially important for regulated sectors and complex supply chains. In food and beverage, it can support faster recalls and farm-to-fork visibility. In apparel and textiles, it can support lifecycle visibility and DPP readiness. In machinery, equipment and batteries, it can support maintenance, repair and Digital Battery Passport requirements.

• Compliance Data Foundation

Kezzler supports compliance by centralising product and traceability data that regulators may require. The company positions the platform for mandates such as Digital Product Passports, Digital Battery Passports and FSMA 204.

This makes Kezzler relevant to compliance teams that need structured, auditable and shareable product data. The platform supports audit readiness, but it should not be described as a legal advisory service or a guarantee of regulatory compliance.

• Data Completeness and Approval Workflows

Kezzler’s DPP solution includes automated data completeness checks and approval flows. These features help companies manage whether the product data required for a passport is ready to publish or share.

This is important because DPP compliance requires data quality governance. If a passport is published with incomplete or inconsistent data, the company may face compliance, reputational or operational risk. Completeness workflows help reduce that risk by making passport readiness more visible.

• Standards-Based Integration Layer

Kezzler is designed around standards-based APIs and industry standardisation such as GS1. This makes the platform suitable for enterprise environments where multiple internal and external systems must exchange product data.

A standards-based approach is important for Digital Product Passports because interoperability will be central to implementation. Product data must be accessible across regulators, customers, supply chain partners, repairers, recyclers and other authorised stakeholders.

• Lifecycle Event Tracking

Kezzler can connect product data to lifecycle events. This means companies can track not only static product attributes, but also events associated with production, movement, verification, engagement, maintenance or end-of-life.

Lifecycle event tracking is useful for circular economy models because repair, resale, recycling and reuse services depend on knowing the history of a product.

• Consumer Engagement

Kezzler can turn product identifiers into consumer engagement channels. Through QR codes and smart packaging, brands can provide product information, sustainability content, loyalty experiences, instructions, authenticity checks and recycling guidance.

This creates value beyond compliance. A DPP infrastructure can also become a post-sale communication channel between brand and consumer.

• Brand Protection and Anti-Counterfeiting

Because Kezzler assigns unique digital identities to products, it can support authentication and brand protection use cases. This is particularly relevant for sectors where counterfeiting, grey markets or product diversion create business and safety risks.

This feature is adjacent to sustainability rather than purely environmental, but it is important for product integrity and supply chain trust.

• Digital Battery Passport Support

Kezzler is relevant to Digital Battery Passport use cases. The platform’s product identity, lifecycle data and compliance capabilities can support battery-related transparency requirements under the EU Battery Regulation.

This is important for companies in machinery, equipment, batteries and other sectors where battery passports will become a major compliance requirement.

Plans & Pricing

Pricing is not publicly disclosed. Kezzler appears to follow a custom enterprise SaaS pricing model, likely based on product volumes, number of identifiers, use cases, data volume, markets, integrations, modules, implementation requirements and support needs.

Integrations

Kezzler is designed to connect with existing enterprise systems through open, standards-based APIs. Its integration model is important because product, supply chain, compliance, and consumer engagement data often sit in different systems.

Relevant integration categories include:

• ERP systems.

• PLM systems.

• supply chain execution systems.

• traceability systems.

• packaging and label systems.

• QR code and data carrier systems.

• consumer engagement platforms.

• regulatory reporting workflows.

• GS1-based data exchange.

The exact integration scope will depend on customer implementation, product category, market, regulatory use case and existing IT landscape.

Certifications & Awards

Kezzler maintains active ISO/IEC 27001:2022 and ISO/IEC 9001:2015 certifications. These relate to information security and quality management, not product-level environmental certification. The platform supports traceability, compliance and data governance workflows but does not itself provide legal advice, product testing or third-party sustainability assurance.

Expert Voices & Market Position

Kezzler occupies a strong position in the connected product, traceability and Digital Product Passport software market. Its platform is especially relevant for companies that need to connect physical products to structured digital records at scale.

Kezzler should be positioned as:

• Digital Product Passport Software.

• Supply Chain Traceability Software.

• Smart Packaging Software.

• Product Compliance Software.

• Consumer Engagement Software.

• Circular Economy Software, secondary.

Its strongest differentiator is the combination of product identity, traceability, compliance and engagement. Some DPP tools focus mainly on publishing product passport pages. Kezzler goes deeper into the identity and event-data layer that connects products, supply chain systems, lifecycle events and consumer interactions.

Compared with adjacent software categories:

• Carbon accounting tools calculate emissions; Kezzler structures product identity and traceability data.

• ESG reporting platforms manage company-level disclosures; Kezzler manages product-level compliance and lifecycle information.

• LCA tools model product environmental impacts; Kezzler connects product data and evidence but is not a full impact-modelling engine.

• PIM systems manage commercial product content; Kezzler manages connected product data, compliance and traceability.

• QR engagement tools focus on consumer interactions; Kezzler combines QR engagement with compliance and traceability infrastructure.

This makes Kezzler especially valuable for companies preparing for product transparency regulation while also seeking business value from smart packaging, authentication, traceability and consumer engagement.

Customers & Use Cases

Kezzler is designed for brands, manufacturers, retailers and supply chain operators that need product-level identity, traceability, compliance or consumer engagement at scale.

Typical customers include:

• food and beverage brands.

• consumer packaged goods companies.

• apparel and textile brands.

• machinery and equipment manufacturers.

• battery manufacturers and product companies.

• global retailers.

• manufacturers with complex supply chains.

• companies preparing for Digital Product Passports.

• companies preparing for Digital Battery Passports.

• brands using QR-enabled smart packaging.

Typical use cases include:

• creating unique digital product identities.

• generating and managing Digital Product Passports.

• preparing for Digital Battery Passport requirements.

• connecting QR codes to product data.

• supporting smart packaging experiences.

• managing consumer engagement through product scans.

• tracking products and lifecycle events.

• supporting anti-counterfeiting and brand protection.

• improving recall readiness.

• centralising compliance data.

• sharing traceability data with partners, regulators or consumers.

• enabling repair, resale, recycling and other circular business models.

Closing Insights

Kezzler should be understood as a connected product platform that helps companies assign unique digital identities to products, connect traceability data and prepare for Digital Product Passport and Digital Battery Passport requirements.

Its value is broader than compliance alone. By linking product identifiers, lifecycle data, QR engagement and standards-based integrations, Kezzler can help companies turn regulatory data infrastructure into a platform for transparency, brand trust, consumer engagement and circular business models.

Resources

• https://kezzler.com/