Net Zero Compare

Normative

Your Partner in Carbon Accounting

Karol Kaczmarek
Written by Karol Kaczmarek
Updated by Polina Martinuka on December 16th, 2024
Amadeusz Annissimo
Edited by by Amadeusz Annissimo
5 min read
Published Mar 24, 24

Summary

Normative is a carbon accounting platform that helps businesses measure, report, and reduce their carbon emissions. It provides tools to track emissions across all areas of a company’s operations, including direct and indirect emissions from supply chains, business travel, and purchased goods. With support for compliance with regulations like the Corporate Sustainability Reporting Directive (CSRD), Normative is used across a range of industries, including manufacturing, finance, tech, and retail. The platform also offers expert guidance, helping companies set realistic carbon reduction targets and engage with suppliers to make meaningful progress on sustainability goals.
Our principle

Cut through the green tape

We don’t push agendas. At Net Zero Compare, we cut through the hype and fear to deliver the straightforward facts you need for making informed decisions on green products and services. Whether motivated by compliance, customer demands, or a real passion for the environment, you’re welcome here. We provide reliable information—why you seek it is not our concern.

Details

Name
Normative
Date of establishment
2014
Organization

Deep dive


For companies focused on practical carbon management, Normative’s platform streamlines the complex task of carbon accounting and compliance across supply chains, making carbon reduction achievable and data-driven. Designed for decision-makers, Normative empowers businesses to tackle Scope 1, 2, and 3 emissions with tools built for actionable insights rather than theoretical analysis.

Core Features

Source: https://normative.io/product/carbon-accounting/
Source: https://normative.io/product/carbon-accounting/

Carbon emissions come from various sources, categorized by the Greenhouse Gas Protocol as Scope 1 (direct emissions), Scope 2 (indirect emissions from purchased energy), and Scope 3 (all other indirect emissions across the supply chain). Many companies struggle with the Scope 3 category, as it encompasses emissions from upstream suppliers, business travel, and downstream product use—all areas that are often hard to measure. Normative’s platform addresses these complexities by consolidating data from multiple sources, helping businesses achieve a full emissions profile.

With Normative’s advanced algorithms and vast emission factor database, companies can quantify emissions across all scopes. This level of detail provides a nuanced understanding of a company’s environmental impact, which is crucial for setting meaningful reduction targets. Normative’s platform ensures companies can track their entire carbon footprint in one place, facilitating easier, more accurate reporting and strategic planning.

Precision is key when setting emissions targets, especially as companies are increasingly expected to align with science-based targets. Normative’s platform leverages millions of data points to provide detailed emissions insights, enabling businesses to set realistic and achievable reduction targets. By delivering precise data that adheres to global standards, Normative helps companies mitigate the risks associated with inaccurate reporting or failed compliance

Easy Integration for Quick Adoption

One big advantage of Normative is how easily it fits into a company’s existing systems. The platform is designed to integrate with other business tools, from ERP systems to energy management software. This seamless integration means companies don’t have to overhaul their operations to start tracking emissions—Normative slides right in, gathering data automatically and minimizing disruption.

With Normative, companies can get started quickly, without months of setup. This is especially helpful for large businesses with multiple departments and locations where making big system changes can be challenging.

Compliance and Reporting in Carbon Accounting

Staying compliant with carbon emissions regulations can be challenging, especially as rules like the EU’s Corporate Sustainability Reporting Directive (CSRD) add more requirements. Normative’s platform makes this easier by aligning its tools with major international standards, such as the Greenhouse Gas Protocol, CDP, and the Science-Based Targets initiative. These alignments help companies report their carbon footprint accurately and meet regulatory standards without excessive hassle. Normative also keeps its emissions data up-to-date so businesses can trust they’re using the latest information. For companies, this means less time spent worrying about compliance and more confidence in sharing their sustainability progress with stakeholders like investors, customers, and regulators. The platform’s built-in reporting tools make it simple to create reports that meet compliance needs, reducing the need for extra work in preparing data for audits or external assessments.

Case Studies

The Restaurant Group

The Restaurant Group (TRG), which runs about 300 restaurants in the UK, including Wagamama, worked with Normative to improve its sustainability. Most of TRG's emissions (95%) were scope 3, primarily from food procurement. Using Normative’s carbon accounting tools, TRG was able to understand its emissions better and work with suppliers to lower them.

Source: normative.io

Flying Tiger Copenhagen

Flying Tiger Copenhagen, a Danish retail chain with over 850 stores, worked with Normative to measure and reduce its carbon emissions. With over 1,000 factories and 400 new products each month, they found that textiles were a big source of emissions. By using Normative’s tools, they set science-based targets, worked with suppliers to use lower-carbon materials, and took steps to become more sustainable.

Source: normative.io

Summa Equity

Summa Equity a private equity firm that invests to solve global challenges, partnered with Normative to measure and reduce carbon emissions across its portfolio companies. They focused on scope 3 emissions, which are indirect emissions from supply chains. Using Normative's tools, Summa calculated carbon footprints for each company, enabling targeted strategies to lower emissions and promote sustainability. For example, Norsk Gjenvinning Group, a recycling company in Summa's portfolio, used these insights to avoid 576,984 tons of CO2 emissions in 2020, a 16% improvement from 2019.

Source: normative.io

Plans & Pricing

Essential Package

  • Features:

    • Accurate carbon calculations

    • Data and calculation tools

    • Carbon reporting and compliance support

    • Insightful dashboards and visualizations

    • Robust support and guidance

  • Ideal for: Companies starting their carbon accounting journey or seeking to meet basic compliance requirements.

Premium Package

  • Includes all Essential features, plus:

    • Enhanced data management

    • Value chain engagement tools

    • Strategic reduction planning

    • Exclusive support services

  • Ideal for: Businesses aiming for comprehensive carbon management, including supply chain emissions and strategic reduction initiatives.

Both packages come with

  • Automated carbon accounting with AI-powered data matching

  • Access to an emissions database with over 200,000 scientific emission factors

  • A hybrid calculation methodology for precise emissions tracking

  • Effortless data upload and automatic quality assurance

  • Reporting tools compatible with standards like SECR and CSRD

  • Expert support from climate strategists

For detailed pricing tailored to your company's needs, it's best to request a quote directly through their website.

Closing Insights

Normative simplifies the complicated process of carbon accounting, turning it into a practical tool. Whether you are just starting with compliance or aiming for ambitious reduction goals, this software adapts to your needs. By focusing on actionable insights, not just data, Normative helps businesses make real progress. This platform is worth considering for companies ready to embrace sustainability as a business strategy.


Karol Kaczmarek
Written by:
Karol Kaczmarek
Co-founder of Net Zero Compare
Karol is a seasoned entrepreneur and co-founder of A&K Ventures OÜ. With a strong foundation in quantitative economics, he has a proven track record in strategic consulting, real estate, and global business expansion. Karol is dedicated to leveraging innovative technologies and creative business strategies to drive growth and transformation in every venture.