Available DPP Features
Missing DPP Features
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Deep dive
Core Features
Digital Product Passport Generation
Segura Digital Product Passport enables retailers to create consumer-facing product passports using data already captured in the Segura platform. The DPP allows product and supplier information to be shared directly with customers through product pages or QR codes.
This makes the software a strong fit for Digital Product Passport Software, especially in the fashion and apparel sector.
Item-Level or Product-Level QR Codes
Segura supports unique item-level or product-level QR codes that can be shared directly with customers. These QR codes can be printed on care labels, allowing consumers to access the passport from the physical product.
This supports product identity and long-term access to product information.
Product and Component Provenance
The DPP provides a view of the components and suppliers within a product’s supply chain. This is particularly important for fashion products, where fabrics, trims, factories and component suppliers can be spread across multiple tiers.
This gives Segura strong relevance to provenance and supply chain traceability.
Multi-Tier Supply Chain Transparency
Segura captures and validates supplier and product data to n-tier. Supplier Manager allows retailers to map supplier relationships, visualise locations and manage supplier communications across a multi-tier global supplier network.
This gives the DPP a stronger supply chain data foundation than a simple product information page.
Supplier Evidence and Compliance Data
Segura Compliance Manager captures supplier compliance data, audits, corrective action plans, supplier ratings, documentation and certification expiry alerts.
This supports evidence-backed product claims and strengthens the DPP’s role in mitigating greenwashing risk.
Consumer-Facing Sustainability Credentials
Segura allows retailers to share sustainable and ethical credentials with consumers. The DPP can display selected data and evidence collected across the platform so consumers can make more informed buying decisions.
This is central to the product’s market value.
Retailer-Branded DPP Experience
Segura’s DPP output is designed to be embedded into retailers’ own hosted product webpages. Retailers can style the data output according to their brand guidelines and customer experience requirements.
This makes the platform suitable for retailers that want DPP functionality without sacrificing brand control.
White-Label Hosted DPP
Segura offers a white-labelled hosted DPP solution for products that are no longer available on the retailer’s website. This supports long-term access to product information after sale and is also suited to wholesalers providing DPPs for unbranded clothing.
This is important because DPP information may need to remain accessible for years.
Reporting and Analytics
Segura Reporting combines supplier, order and compliance information into dashboards, supplier scorecards and reports. It allows users to segment data, drill into supply chain elements and identify risks or improvement opportunities.
This supports supply chain monitoring and sustainability decision-making.
Supplier Scorecards
Segura builds supplier scorecards using supplier, order, and compliance information. These scorecards help teams focus effort on suppliers that require support or improvement.
This is relevant to supplier assessment and supplier performance management.
Audit and Corrective Action Management
Compliance Manager allows users to create, view, and manage audits. When non-compliances are identified, corrective action plans can be raised, and suppliers can submit evidence of improvement.
This is a strong audit support and supplier compliance capability.
Supplier Notifications and Onboarding
Supplier Manager automatically notifies and communicates with suppliers, supports supplier training and onboarding, and enables suppliers to invite their own suppliers into the system.
This is important for building multi-tier supply chain visibility.
Claims Substantiation and Greenwashing Risk Mitigation
Segura states that its core transparency, data and evidence platform can underpin ESG claims, while its DPP module helps retailers communicate those claims to customers.
This makes the platform relevant to sustainability claims management, although it does not replace legal claims review or third-party assurance.
Merchandising and Ecommerce Links
Segura’s DPP can recommend additional products and link them through the retailer’s ecommerce site.
This is a commercial add-on that can support conversions while keeping customers within the retailer’s shopping experience.
Plans & Pricing
Pricing is not publicly disclosed. Segura Digital Product Passport appears to follow a custom SaaS pricing model, likely based on product volumes, DPP scope, supplier network complexity, number of supplier tiers, Segura modules used, QR code requirements, white-label hosting, reporting needs, integrations, and supplier onboarding support.
Integrations
Segura Digital Product Passport uses supplier, product, compliance and evidence data captured in the wider Segura platform, including third-party data sources such as PLM where configured. The DPP output can be embedded into retailer-hosted product webpages, accessed via QR codes printed on care labels or delivered through Segura’s white-labelled hosted solution.
Certifications & Awards
No specific certifications or awards are publicly disclosed for Segura Digital Product Passport on the reviewed product page. Segura supports supplier evidence, audit data, compliance workflows and product provenance disclosure, but it does not itself provide product testing, legal advice or third-party sustainability assurance.
Expert Voices & Market Position
Segura Digital Product Passport occupies a clear and specialized position in the DPP market: fashion DPP backed by multi-tier supplier transparency and compliance evidence.
Compared with adjacent DPP platforms:
Arianee is stronger for open protocol product identity, ownership and lifecycle engagement.
Kezzler is stronger for enterprise product serialization and connected product infrastructure.
PSQR is stronger for EPCIS-based supply chain event traceability.
Qliktag is stronger for NFC, GS1 Digital Link and configurable product digital twins.
dpp.cloud is stronger for QR product pages, PIM/ERP integration and aftermarket service workflows.
NavelCord is stronger for controlled publication and Battery Passport readiness.
Circuland is stronger for construction, product carbon and circularity dashboards.
Segura is strongest where fashion retailers need DPPs linked to multi-tier supplier mapping, supplier compliance evidence, product provenance and consumer-facing ethical sourcing claims.
Segura Digital Product Passport should be positioned as:
Digital Product Passport Software.
Supply Chain Traceability Software.
Supply Chain Sustainability Software.
Supplier Compliance Software.
Product Compliance Software.
Sustainability Claims Software.
Fashion Supply Chain Software.
The most important editorial distinction is that Segura’s DPP depends on the broader Segura platform. The DPP is strongest when retailers use Segura as a central repository for supplier management, compliance data, ESG-related evidence, and multi-tier supply chain transparency.
Customers & Use Cases
Segura Digital Product Passport is designed for fashion retailers, brands, and wholesalers that need product-level transparency and consumer-facing provenance information.
Typical customers include:
Fashion retailers.
Apparel brands.
Footwear brands.
Textile brands.
Clothing wholesalers.
Retailers with complex multi-tier supplier networks.
Brands preparing for Digital Product Passport requirements.
Brands needing product provenance disclosure.
Brands managing supplier compliance evidence.
Brands communicating sustainability and ethical sourcing credentials.
Retailers seeking to reduce greenwashing risk.
Retailers needing DPP access after products are no longer sold online.
Typical use cases include:
Creating Digital Product Passports for fashion products.
Displaying product provenance to consumers.
Showing suppliers and components within a product supply chain.
Linking QR codes on care labels to DPP pages.
Embedding DPP data into retailer product webpages.
Hosting white-label DPP pages after products are removed from sale.
Supporting unbranded wholesale clothing DPPs.
Sharing sustainability and ethical sourcing credentials.
Underpinning product claims with supply chain evidence.
Reducing greenwashing risk.
Capturing multi-tier supplier data.
Mapping supplier and component networks.
Managing supplier compliance evidence.
Managing supplier audits and corrective action plans.
Tracking certification and audit expiry.
Creating supplier scorecards.
Reporting on supplier, order and compliance data.
Supporting consumer buying decisions with product transparency.
Public customer context includes Segura’s customer and reporting materials, including a River Island quote describing Segura as providing transparency and traceability to ensure the supply chain is ethical, sustainable and efficient.
Closing Insights
Segura Digital Product Passport should be understood as a fashion-focused DPP module that turns validated supply chain data into consumer-facing product transparency. Its value lies in connecting supplier, component, compliance, and evidence data to product-level passports that can be accessed through QR codes, retailer websites, or white-label hosted pages.
The platform is especially useful for retailers and brands that need to communicate ethical and sustainability credentials while reducing the risk of unsupported claims. It gives consumers more visibility into product provenance while giving retailers a way to use existing Segura data for DPP readiness.