Available DPP Features
Missing DPP Features
Pricing
Starting Price
Options
Available Since
Deployment Options
- Web Browser (Cloud - Based)
Good Option For
- Medium Business (51-250 people)
- Large Business (250+ people)
Deep dive
Core Features
Digital Product Passport Generation
KURZ Digital Product Passport PLUS enables manufacturers to provide a digital product passport for products and packaging. The passport functions as a digital ID for a physical product and can contain verified information about materials, origin, manufacturing, quality, sustainability, and service.
This is the platform’s core feature and should be marked clearly in the Net Zero Compare feature matrix. It is designed to support future EU DPP requirements while also adding commercial value through service, authenticity and customer engagement.
Unique Product Identification
The solution uses product-level coding to connect the physical product to the digital passport. QR codes are explicitly referenced, and KURZ Digital’s broader technology stack also includes NFC capabilities. In the Battery Passport solution, KURZ Digital references RFID, NFC, QR codes, and laser marking as options for assigning unique digital identities.
Unique identification is foundational for Digital Product Passports because the physical product must reliably connect to its digital record.
Product-Level Data Management
The platform manages product-specific data such as materials, origin, manufacturing, quality, sustainability, and service information. This makes it suitable for product-level transparency, rather than only corporate sustainability reporting.
Product-level data management should be marked, although it should be understood as DPP and service-oriented product data management rather than a general PIM replacement.
Compliance Support
KURZ Digital positions the solution as aligned with the EU Ecodesign Regulation and future DPP requirements. It helps manufacturers make product-specific data available through a digital passport.
The compliance capability should be marked, but with careful wording. The platform supports DPP implementation and compliance readiness, but it does not replace legal advice or third-party certification.
Integration with Enterprise Systems
The solution can integrate with existing digital infrastructure, including ERP, PIM, and CRM systems, as well as websites and web apps. Integration is central because DPP information often comes from multiple systems rather than one database.
This should be marked as Integration with Enterprise Systems.
Role-Based Access and Permissions
The dashboard allows companies to manage role assignments and decide who can see which data and services. This is important for DPP governance because different users may require different access levels.
This feature supports compliance, data protection, and operational control.
Customizable Dashboards
KURZ Digital refers to dashboard-based management for roles, permissions, and services. This supports internal administration of the DPP environment.
Customizable dashboards can be marked, although the feature should be understood as administrative and operational dashboarding rather than full ESG analytics.
Document and Service Information Linking
The DPP can connect users to manuals, warranty information, replacement parts, live support and other product-related content. It can also provide safety and operating instructions, conformity information, firmware versions and maintenance history in the context of machinery use cases.
This makes the platform relevant to document linking, service content and lifecycle documentation.
Lifecycle Data Updates
The product passport can support information across the product lifecycle, including service, maintenance, support and product updates. KURZ Digital also describes the DPP as bundling verified information throughout the entire lifecycle.
Lifecycle data updates should be marked because product information is not limited to the moment of sale.
Track-and-Trace
KURZ Digital’s DPP solution includes track-and-trace technology for grey market detection and product protection. Scans can help make locations and distribution channels more transparent.
This supports supply chain traceability, brand protection and recall readiness, although it should not be overstated as full upstream supply chain mapping unless confirmed for a specific implementation.
Anti-Counterfeiting and Authenticity Verification
A scannable code can redirect customers to a verified page that confirms product authenticity. This is a strong feature for brands concerned with counterfeit goods, tampering or unauthorised distribution.
This capability is particularly relevant for premium products, machinery components, spare parts and high-value consumer products.
Customer Service and Self-Help
The solution can reduce customer service workload by integrating self-help options into the DPP application. Customers can access relevant product features, instructions, and service information by scanning the product with a smartphone.
This is a useful operational benefit because DPP access can reduce friction in product support.
After-Sales and Spare Parts Support
KURZ Digital describes after-sales revenue opportunities through targeted spare parts and accessories. The DPP can connect users to relevant product-specific offers and service upgrades at the right time.
This positions the platform as both a compliance solution and a post-sale product engagement tool.
Consumer Engagement and Campaigns
The platform can support marketing activities directly on the product, including coupons, service upgrades and product-linked campaigns. Unique coding allows targeted campaigns and performance measurement.
This should be classified as connected product engagement, not as general marketing automation.
AI Support
KURZ Digital states that AI support is available on request, including the ability to turn complex manuals into interactive sources of knowledge. This can help customers find product answers more quickly.
AI support should be treated as optional or partial rather than core to every deployment.
Battery Passport Extension
KURZ Digital offers a separate Battery Passport solution tailored to the EU Battery Regulation. It bundles materials, sustainability and product performance data on a secure platform and connects each battery to a unique digital identity through RFID, NFC, QR codes or laser marking.
For Net Zero Compare, this should ideally be a separate software entry because it has a distinct regulatory focus, category and use case. However, it reinforces KURZ Digital’s broader capability in DPP and product identity infrastructure.
Plans & Pricing
Pricing is not publicly disclosed. KURZ Digital Product Passport PLUS appears to follow a custom project or enterprise SaaS pricing model, likely based on the number of products or codes, implementation scope, data sources, integrations, hosting model, role management, physical identity components, after-sales modules and support requirements.
Integrations
KURZ Digital Product Passport PLUS integrates with existing internal and external infrastructure. Confirmed integration categories include:
ERP systems.
PIM systems.
CRM systems.
websites.
web apps.
QR code access points.
potential NFC or other product identity carriers.
service and after-sales systems.
customer engagement interfaces.
The integration model is important because DPP data is rarely stored in a single system. Product, service, compliance, customer and sustainability data may sit across multiple platforms. KURZ Digital’s solution acts as the passport layer that connects this data to the physical product.
Certifications & Awards
KURZ Digital publicly references awards including “Most promising German Tech Company 2023” and “Employer of the Future 2025.” The company also states that it has relevant certifications for technically reliable implementation, but specific certification names are not clearly listed on the reviewed public pages. These references should not be interpreted as product-level environmental certification or third-party sustainability assurance.
Expert Voices & Market Position
KURZ Digital Product Passport PLUS occupies a distinctive position in the Digital Product Passport software market because it combines digital product identity with industrial software, physical product marking, track-and-trace, and brand protection expertise.
Compared with other DPP platforms, KURZ Digital’s strength lies in the connection between physical product identification and digital services. The solution is not only about publishing product information. It is also about making the product itself a connected service and compliance touchpoint.
Within the Net Zero Compare taxonomy, KURZ Digital Product Passport PLUS should be positioned as:
Digital Product Passport Software.
Product Compliance Software.
Connected Product Software.
Smart Packaging Software.
Supply Chain Traceability Software.
Circular Economy Software, secondary.
Compared with adjacent software categories:
Carbon accounting tools calculate emissions; KURZ Digital Product Passport PLUS manages product identity and DPP data.
ESG reporting platforms manage company-level disclosures; KURZ Digital manages product-level passport access and lifecycle information.
LCA tools model environmental impacts; KURZ Digital may store sustainability information but is not a full LCA engine.
PIM systems manage commercial product data; KURZ Digital connects product data to DPP, service, and engagement workflows.
QR code tools provide access points; KURZ Digital provides the software layer behind the code.
Traceability platforms map supply chains; KURZ Digital focuses on product identity, product-linked data, service workflows and track-and-trace.
Its positioning is strongest for manufacturers that want to combine DPP compliance with after-sales value, authentication and customer experience.
Customers & Use Cases
KURZ Digital Product Passport PLUS is designed for manufacturers and brands that need product-level digital identity, compliance readiness, product service information and connected customer experiences.
Typical customers include:
manufacturers.
brand owners.
machinery and equipment producers.
household appliance manufacturers.
garden equipment and power tool manufacturers.
textile and apparel brands.
toy manufacturers.
electronics and ICT companies.
furniture and building product manufacturers.
battery manufacturers, through the separate Battery Passport solution.
companies preparing for EU Digital Product Passport requirements.
companies needing anti-counterfeiting or grey market detection.
companies seeking product-linked after-sales engagement.
Typical use cases include:
creating Digital Product Passports.
connecting products to QR-accessible digital records.
providing materials, origin, manufacturing, quality, and sustainability data.
offering digital manuals and service information.
supporting warranty information and spare parts access.
improving customer self-service.
managing role-based access to product data.
enabling product authentication.
detecting grey market distribution.
supporting recall readiness.
managing product-linked campaigns.
linking product scans to customer engagement.
preparing for EU DPP requirements.
supporting Machinery Regulation documentation use cases.
supporting Battery Passport workflows through the separate Battery Passport solution.
Closing Insights
KURZ Digital Product Passport PLUS should be understood as a connected product and Digital Product Passport solution for manufacturers preparing for EU product transparency requirements. Its value lies in connecting physical products to digital identities, structured product data, service workflows, role-based access, track-and-trace, and customer engagement.
The platform’s strongest advantage is its combination of compliance readiness and commercial added value. A manufacturer can use the product passport to prepare for regulation, but also to improve customer service, support spare parts sales, protect against counterfeiting and create a direct product-linked communication channel.