Pyure

Core Features

Pyure is designed around the principle that reducing waste in digital advertising can simultaneously lower emissions and improve media performance. The platform offers separate capabilities for advertisers and media owners while providing a common framework for measuring and optimising advertising-related emissions.

• CO₂e Measurement – Measures greenhouse gas emissions generated by digital advertising campaigns and media inventory, providing visibility into the carbon impact of advertising activities.

• Media Buying Optimisation – Uses custom bidding algorithms to improve campaign performance while reducing emissions and increasing return on ad spend (ROAS).

• Pyure.Measure – Provides inventory transparency by quantifying the carbon footprint of media placements, helping publishers and media owners identify eco-efficient inventory.

• Audit and Compliance Support – Enables media owners and sales houses to audit advertising inventory, classify media products, and support sustainability reporting obligations.

• Pyure eBadge – Allows publishers and media brands to demonstrate that advertising inventory has been measured and verified for its environmental impact through a digital sustainability label.

• SSP Integration and Automation – Integrates with supply-side platforms (SSPs) to streamline inventory management, automate processes, and support large-scale deployment of lower-carbon advertising inventory.

Closing Insights

Although digital advertising has no physical product, it still has a measurable carbon footprint. Every stage of the advertising supply chain—from data centres and programmatic auctions to ad delivery, video streaming, and user devices—consumes energy and generates greenhouse gas emissions. As organisations increasingly seek to quantify the environmental impact of their digital operations, reducing emissions from advertising has become an emerging focus within corporate sustainability strategies. Pyure addresses this niche by providing software that measures advertising-related emissions while helping organisations improve media efficiency and reduce unnecessary digital waste. Selected clients include Indeed and WPP Media. Pyure has also partnered with Impact Plus to bring campaign emissions measurement and reduction capabilities to advertisers across Germany, Austria, and Switzerland. Pricing is available on request through enterprise engagements.