AGRIVI 360 Farm Advisory: Gain agronomic insights based on real-time insights form the field
Summary
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Details
Deep dive
Main Features
Crop Monitoring and Management: AGRIVI 360 Farm Advisory enables the collection of real-time agronomic data from the field, including weather conditions, soil moisture levels, and crop growth stages. It utilizes satellite imagery and remote sensing technologies to monitor crop health and identify potential issues such as pest infestations or nutrient deficiencies.
Yield Prediction and Analysis: The software uses historical data and current field conditions to compare and predict crop yields across farms and help farmers plan for harvest. It provide expert agronomic advice to farmers founded on best practice analysis.
Central Platform: It empowers agronomic advisory efforts by centralizing all farm data, from agronomic indicators to farm production costs, making it easier to manage and analyze.
Target Users
Input Manufacturers: AGRIVI 360 Farm Advisory is targeted at manufacturers of agricultural inputs including seeds, plant protection products, fertilizers, and machines. The global agricultural input market was worth $320 billion in 2023 and is expected to reach $500 billion in 2030 (source: Spherical Insights). AGRIVI 360 Farm Advisory supports input manufacturers in creating digital relationships with farmers in various locations offering them accurate data-driven agronomic insight.
Agronomic Advisory: The software also targets public or private-sector organizations offering expert agronomic advice. Most countries have some form of national agricultural extension service. However with falling government budgetary commitment to extension services, the involvement of private sector actors and NGOs in advisory services can be expected to rise. AGRIVI 360 Farm Advisory equips advisers and consultants to provide insightful recommendations based on real-time field data and collaboration with farmers.
Pricing
Specific price information about the 360 Farm Advisory software is not disclosed by AGRIVI on their website or elsewhere in the public domain. For accurate pricing information, input manufacturers and agronomy experts might wish to contact the company directly. AGRIVI may provide custom quotes based on the specific needs and requirements of individual cooperatives or food and beverage companies. This allows them to tailor the pricing to fit the scale and scope of each client's operations effectively.
Case Study
Client: Initiative for Agricultural Development in Kosovo (IADK)
Background: IADK is an organization based in the municipality of Vushtrri in Kosovo working to improve socioeconomic conditions in rural areas. They aim to boost farmers’ production capacities and competitive power by providing them with best-practice agronomic knowledge and tools.
Challenge and Solution: IADK noted a limited access to knowledge among producers (especially small farmers) and collection centers to knowledge about production techniques, investment planning, and information management. There was difficulty in matching farmers to appropriate advisory services, due to the absence of an affordable, functional, and transparent agro-consulting market. Agronomists in the country also face challenges in accessing the latest training and professional networks. AGRIVI FMS provided an easy-to-use platform for IADK to enhance communication farmers and agronomic advisors.
Impact: IADK reported in 2023 that the AGRIVI 360 Farm Advisory software has linked their experts to 40 farmers located across Kosovo, facilitating the digitalization of 200 hectares of cultivated land in the fruit and vegetable sector (source: IADK). They further note that the platform has helped farmers and experts in a range of farm operations, serving not only as an advisory tool but also for monitoring and learning. The organization anticipates that the platform will eventually evolve into a commercial-based platform for digital agricultural services.
Market Outlook
The Market for Farm Management Software (FMS) was valued at USD 2.81 Billion in 2023 and is projected to triple that amount by 2031 (source: verifiedmarketresearch), as demand rises for technologies to boost agricultural productivity and feed the world. Alongside AGRIVI 360 Farm Advisory, other offerings aiming to connect experts to farmers include iKnowfarm, Farm Extension Manager, AGvisorPRO, Paddy, and AgriConnect. Digital advisory platforms have the potential to connect farmers to experts. However, questions remain about scalability, among both farmers and agronomic advisory providers. Low digital literacy, internet access and cost constraints limit meaningful utilization of FMS to large-scale commercial farms. Moreover, given the general preference of smallholders for face-to-face interaction in the farm with experts it is also uncertain how much agronomic advisory providers are willing to invest in software solutions.
