Upright Oy

Upright Oy is a Finnish technology company founded in 2017 by Annu Nieminen and Juho Ojala, focused on quantifying the net impact of companies using a science-based, data-driven model. Operating in the climate and impact analytics space, it develops what is known as the Upright Project platform, which applies machine learning and open scientific data to assess companies’ positive and negative effects across environment, health, society, and knowledge. The platform is used by investors, asset managers, and companies seeking comparable, model-based insights aligned with frameworks such as EU taxonomy and SDGs, supporting more data-driven sustainability and investment decisions.