smol

smol is a UK household cleaning company offering laundry and other cleaning products through a direct-to-consumer model. Its packaging and product initiatives include concentrated formulas, cardboard laundry packs, refillable bottles and refill systems designed to reduce material use. In September 2026, the company announced liquid laundry products in fibre bottles developed with Pulpex. The bottle body is intended for paper and card recycling, while its recycled polypropylene dosing cap requires separate plastics recycling.