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Course Overview
This interactive workshop will delve into the growing significance of sustainability in consumer decision-making. Participants will learn how to foster stronger, more sustainable relationships with customers. Tailored for professionals in sales, marketing, and relationship management, the course emphasizes external sustainability aspects, showcasing how these practices can enhance customer appeal and improve communication.
Learning Outcomes
Participants will:
Understand the role of sustainability in shaping customer expectations in both consumer and B2B markets.
Learn to incorporate sustainable practices into their customer value propositions, differentiating their brands.
Develop effective communication strategies to convey their organization's commitment to sustainability, thereby enhancing brand image and customer loyalty.
Who Should Attend?
This course is ideal for sales and marketing executives, customer relationship managers, and anyone involved in customer engagement. It is particularly beneficial for those looking to leverage sustainability to enhance customer loyalty and explore new market opportunities.
Why Attend?
As sustainability becomes a priority for consumers, mastering the communication of sustainable value is crucial for maintaining competitiveness. This course equips participants with the necessary knowledge and tools to integrate sustainability into their customer engagement strategies, ultimately driving customer satisfaction and business growth.
Course Delivery
The workshop will be conducted remotely in an interactive format, ensuring an engaging learning experience.
Cost
Participation is priced at €99 for Dublin Chamber members and €330 for non-members. This fee includes a complimentary one-hour post-workshop advisory consultation with an expert advisor. The Sustainability Academy is sponsored by AIB.
