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Engaging the conscious consumer: Why transparency is key to brand trust

London, United Kingdom
Jun 23, 2025
Onye Dike
Added by Onye Dike
Published June 5th, 2025
2 min read

Summary

Join The Carbon Trust on June 23, 2025, in London for a panel discussion on the importance of transparency in sustainability claims. This event will feature experts from leading brands and Amazon's Climate Pledge Friendly program, focusing on how to effectively communicate climate action to consumers.

Details

Location
London, United Kingdom
Date
June 23rd, 2025
Type
In Person
Website
Registration
Events Hub

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Event Overview

The event titled Engaging the Conscious Consumer: Why Transparency is Key to Brand Trust will take place on June 23, 2025, from 4:30 PM to 7:00 PM at The Carbon Trust's London office. This session is designed for consumer-facing brands aiming to connect with a growing base of conscious consumers and effectively communicate their sustainability efforts.

As scrutiny around green claims intensifies and regulations become more complex, the need for transparency in sustainability claims is paramount. The event will feature a panel discussion with experts from the Carbon Trust, Amazon Climate Pledge Friendly, and other leading brands that utilize on-pack carbon labels to convey their carbon credentials to consumers.

Key Topics

Participants will explore:

  • Strategies for engaging conscious consumers through eco-labeling and platforms like Amazon Climate Pledge Friendly.

  • Techniques to cut through the noise and drive demand for sustainable products and services.

  • The importance of avoiding 'greenhushing' and using transparency to build consumer trust.

  • Crafting impactful sustainability narratives in a regulated market.

Agenda

  • 16:30 - 17:30: Panel discussion with a Q&A session.

  • 17:30 - 19:00: Networking drinks, providing opportunities to engage with speakers and fellow attendees.

Confirmed Speakers

  • Julia Nicoara, Director of Marketing & Communications at the Carbon Trust.

  • Charlotte Willems, Senior Product Manager - Climate Pledge Friendly & Sustainability at Amazon.

  • Marta Ponte, Customer Marketing Senior Manager at Sony Europe.

This event is part of London Climate Action Week 2025, a significant climate change initiative that brings together experts from various sectors to promote global climate action. Attendance is reserved for senior sustainability professionals from global, consumer-facing brands committed to product decarbonization【4:0†source】.


Onye Dike
Added by:
Onye Dike
Sustainability Research Analyst
Onye Dike is a Sustainability Research Analyst at Net Zero Compare, where he contributes to research and analysis on environmental regulations, carbon accounting, and emerging sustainability trends.