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Event Overview
The event titled Engaging the Conscious Consumer: Why Transparency is Key to Brand Trust will take place on June 23, 2025, from 4:30 PM to 7:00 PM at The Carbon Trust's London office. This session is designed for consumer-facing brands aiming to connect with a growing base of conscious consumers and effectively communicate their sustainability efforts.
As scrutiny around green claims intensifies and regulations become more complex, the need for transparency in sustainability claims is paramount. The event will feature a panel discussion with experts from the Carbon Trust, Amazon Climate Pledge Friendly, and other leading brands that utilize on-pack carbon labels to convey their carbon credentials to consumers.
Key Topics
Participants will explore:
Strategies for engaging conscious consumers through eco-labeling and platforms like Amazon Climate Pledge Friendly.
Techniques to cut through the noise and drive demand for sustainable products and services.
The importance of avoiding 'greenhushing' and using transparency to build consumer trust.
Crafting impactful sustainability narratives in a regulated market.
Agenda
16:30 - 17:30: Panel discussion with a Q&A session.
17:30 - 19:00: Networking drinks, providing opportunities to engage with speakers and fellow attendees.
Confirmed Speakers
Julia Nicoara, Director of Marketing & Communications at the Carbon Trust.
Charlotte Willems, Senior Product Manager - Climate Pledge Friendly & Sustainability at Amazon.
Marta Ponte, Customer Marketing Senior Manager at Sony Europe.
This event is part of London Climate Action Week 2025, a significant climate change initiative that brings together experts from various sectors to promote global climate action. Attendance is reserved for senior sustainability professionals from global, consumer-facing brands committed to product decarbonization【4:0†source】.
