Rule 30

Rule 30 is a London-based artificial intelligence research laboratory and early-stage venture investment firm. It is developing a systematic investment model that uses proprietary algorithms to identify, assess, and rank startup founders. The organization’s decision engine applies probabilistic analysis to startup and founder data, seeking to identify companies with unusually high growth potential. Rather than relying primarily on conventional investment committees and personal networks, Rule 30 aims to systematize sourcing and selection through an index-style portfolio strategy.