rePurpose Global

rePurpose Global is a sustainability technology company founded in 2016 by Aditya Siroya, Svanika Balasubramanian, and Peter Wang Hjemdahl, with operations in New York and Bengaluru. The company works with consumer brands on plastic reduction, packaging circularity, and extended producer responsibility (EPR) compliance. rePurpose Global develops infrastructure and data systems for measuring packaging footprints, waste recovery, and regulatory reporting across global markets. In 2024, the company acquired Bluebird Climate to expand its sustainability software capabilities. The rePurpose platform provides packaging analysis, recyclability assessment, compliance workflows, and plastic recovery tracking for consumer goods companies.