Princess

Princess is a small domestic appliances brand founded in 1994 in Breda, the Netherlands, and now part of Smartwares Group. The brand sells products such as kettles, toasters, aerofryers, multi-cookers, baking plates, vacuum cleaners, and other household appliances across international markets. Its sustainability relevance sits mainly in appliance manufacturing, packaging, product durability, repairability, materials, supplier certification, and retailer-driven ESG requirements. As part of Smartwares Group, Princess is governed through group-level supplier and ESG systems rather than a standalone brand-specific climate framework.