Farming and Wildlife Advisory Group South West

Farming and Wildlife Advisory Group South West, often known as FWAG SouthWest, is a UK conservation charity that provides independent environmental advice to farmers, landowners, communities and partners across South West England. Its work focuses on the relationship between farming and wildlife, using a whole-farm approach to help embed conservation into commercially viable agriculture. The organisation supports projects linked to biodiversity, agri-environment schemes, soil and water, habitat creation, landscape recovery and sustainable land management. In the Ribena blackcurrant supply chain context, FWAG SouthWest is relevant because of its role in biodiversity monitoring and advisory work on farms, including bioacoustic bird monitoring.