Center for Green Market Activation (GMA)

The Center for Green Market Activation (GMA) is a U.S.-based nonprofit that works to accelerate decarbonization in “hard-to-abate” sectors—like aviation, maritime shipping, heavy trucks, cement & concrete, and chemicals. It uses tools such as book-and-claim systems, collective procurement, and demand aggregation through buyers’ alliances to help companies translate net-zero targets into actual investment and action.