BESTSELLER

Danish Family-Owned Fashion Group Supporting Textile Circularity

Added by Maílis Carrilho on October 12th, 2026

Summary

BESTSELLER is a Danish fashion company founded by Troels Holch Povlsen and Merete Bech Povlsen in 1975. Headquartered in Brande, it operates brands including JACK & JONES, VERO MODA, ONLY, VILA and NAME IT. The company designs and distributes clothing and accessories through retail, wholesale and online channels. BESTSELLER is a founding member of the Apparel Recovery Coalition, contributing to an initiative examining how producer funding can support circular textile activities in secondhand clothing markets.