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Event Overview
To celebrate Circular Economy Week, this event will delve into the practical aspects of implementing circular economy principles. The circular economy is a crucial topic in sustainability discussions, often highlighted in policy documents and corporate strategies. However, its success hinges on engaging everyday consumers and making circular practices appealing and accessible.
The panel will feature founders from innovative startups across various sectors, including technology, food, textiles, and materials. These entrepreneurs are transforming waste into desirable products, demonstrating how circularity can be both beneficial and attractive. They will discuss strategies for shifting consumer habits, competing on quality and price, and crafting compelling narratives that resonate with the public.
Key Speakers
- Anais Engelmann, Co-founder of Team Repair
- Frieda Bischoff, Co-founder of Renee Materials
- Dr. Maylin Stanic, Co-founder of The Ferm
This event promises to be an insightful exploration of how to make circular economy practices not just a necessity but a desirable choice for consumers. Join us to learn how to effectively communicate the value of circularity and drive meaningful change in consumer behavior.
