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Overview
The 4th International Akademie Fresenius Online Conference will delve into the evolving landscape of green claims and sustainability labeling in Europe, particularly following the implementation of the Empowering Consumers for the Green Transition Directive (EmpCo). This directive, effective since September 2026, has significantly altered the framework for environmental claims and sustainability labels, creating both challenges and opportunities for businesses.
Key Topics
Participants will gain insights into enforcement trends, national implementation experiences, and landmark cases related to greenwashing across various European countries. The conference will feature expert discussions on compliance strategies, the impact of the withdrawal of the Green Claims Directive, and the latest developments in sustainability labels such as Eco-Score and Green-Score initiatives.
Who Should Attend
This event is tailored for regulatory, marketing, scientific, and legal professionals involved in the food supply chain, as well as representatives from the food and drink industry, packaging sector, and related fields. It aims to equip attendees with the knowledge necessary to navigate the new regulatory environment and enhance their sustainability communication strategies.
Agenda Highlights
The agenda includes sessions on:
- The implications of EmpCo for green claims
- National enforcement trends in France, Germany, the Netherlands, and Italy
- Practical compliance strategies for marketing and legal teams
- Perspectives from sustainability label owners and retailers
This conference promises to be an essential platform for professionals seeking to stay informed and compliant in the rapidly changing landscape of sustainability in Europe.
