FibreTrace

Core Features

FibreTrace's methodology is built on integrating a physical verification layer directly into textile fibers, creating a "digital twin" that can be tracked through the entire supply chain. Its technology is designed as a modular infrastructure that complements and strengthens existing digital systems rather than replacing them. Some of its main features are:

• Physical Fibre Integrity: The patented luminescent pigment provides a secure, scientific method for verifying fiber origin and authenticity at any supply chain stage, resistant to counterfeiting.

• Circularity Enablement: The pigment persists through a garment's life, including reuse and recycling processes, helping maintain fiber identity for a circular economy.

• Platform Modularity: The system integrates with existing traceability, ESG, and certification platforms via API, functioning as a verification layer for a brand's broader tech stack.

• Real-Time Verification: Specialized handheld scanners can instantly verify the fiber's presence and quantity at any point in the supply chain, acting as digital auditors.

• Blockchain Security: All verification scans and data uploads are recorded on an immutable blockchain, providing an irrefutable ledger of the product's journey.

• Consumer-Facing Storytelling: Brands can share the verified product journey with consumers via QR codes on hangtags, offering transparency from farm to store.

Closing Insights

FibreTrace was founded in 2018 by Danielle and David Statham, cotton farmers from New South Wales, Australia, who combined their firsthand knowledge of agriculture with 25 years of fashion industry experience. A key factor distinguishing FibreTrace is its origin in production agriculture, providing deep, practical understanding of supply chain complexities from the ground up. The platform is technology-agnostic, designed to integrate with and strengthen a brand's existing systems rather than forcing replacement.

The platform has gained significant industry traction and is trusted by a growing roster of global brands and retailers. Notable users include Target, which partnered with FibreTrace and Cargill to verify 50,000 metric tons of U.S. and Brazilian raw cotton. Other prominent partners include Nobody Denim, with which FibreTrace launched the first-ever certified carbon-positive denim collection.

For businesses, FibreTrace offers a dual-path approach. The FibreTrace Mapped digital solution provides an accessible entry point, while FibreTrace Verified delivers full physical verification. The platform operates on a SaaS model and is designed for scalability through API integrations. Its ability to deliver verified data to external systems makes it a strategic hub for brands building transparent, compliant supply chains.