DK

Core Features

DK approaches advertising emissions measurement through lifecycle assessment methodologies tailored to different media channels. Rather than estimating emissions using generalized averages alone, the platform incorporates sector-specific frameworks developed with media trade associations and sustainability groups. Its core capabilities include:

• Cross-Media Carbon Measurement — Measures emissions across TV, radio, print, digital advertising, social media, email, and out-of-home campaigns within a unified platform.

• Lifecycle Assessment (LCA) Methodology — Uses lifecycle analysis to assess emissions linked to campaign production, storage, distribution, broadcasting, device usage, and end-of-life processes.

• OOH Advertising Carbon Modelling — Calculates emissions for billboards, buses, metro advertising, and digital out-of-home formats using material, transport, and media infrastructure data.

• Industry Framework Integration — Incorporates methodologies developed with organizations such as SRI, Alliance Digitale, SNPTV, Bureau de la Radio, GARM, and Ad Net Zero.

• Carbon Reporting and Auditability — Produces emissions data aligned with ISO 14064-1 and GHG Protocol principles to support sustainability reporting and media decarbonisation initiatives.

• API and SaaS Deployment Options — Offers SaaS tools, audits, and API-based integrations for advertisers, agencies, publishers, and media owners.

Closing Insights

DK emerged in response to growing scrutiny of the environmental impact of digital advertising and media distribution. While emissions reporting has become common in manufacturing, logistics, and energy sectors, advertising emissions have historically been difficult to quantify because campaigns rely on fragmented supply chains involving servers, programmatic auctions, broadcasting infrastructure, networks, printing processes, and consumer devices. DK is therefore a specialist platform built specifically to address these industry-specific measurement challenges.

A distinguishing aspect of DK is its emphasis on cross-media standardisation. The company works with media trade associations and sustainability initiatives to develop common calculation frameworks for different advertising channels. Its methodology is founded on the GMSF from Ad Net Zero and has also been audited against ISO 14064-1.

The platform has been used in projects involving organizations such as La Poste, EBRA Group, BoursoBank, and French television sales houses participating in SNPTV carbon initiatives. DK has also collaborated on industry-wide TV advertising carbon calculators and cross-media emissions frameworks in France.