Choose

Core Features

Chooose is structured around the lifecycle of a SAF program—from planning and procurement through inventory management, customer distribution and reporting. Automation is increasingly central to the platform, particularly for processing SAF documentation and exchanging information with external registries.

• SAF Procurement and Documentation: Chooose brings SAF supply onto the platform through supplier connections, registry integrations and automated document processing. Its document reader extracts and standardizes information from Proofs of Sustainability, delivery confirmations and supplier invoices.

• SAF Inventory and Accounting: Users can centrally manage SAF inventory across suppliers, locations and certification schemes. Automated accounting calculates associated emissions reductions and maintains standardized records of the underlying supply.

• Book & Claim Management: Chooose manages SAF environmental attributes from inventory through allocation and retirement. Its API integration with the RSB Book & Claim Registry, for example, automatically synchronizes inventory and processes retirement requests.

• Customer-Facing SAF Programs: Airlines can integrate SAF into passenger, corporate travel, loyalty, freight and other customer experiences. These programs can calculate flight emissions and give customers access to corresponding Scope 3 environmental attributes.

• Compliance Reporting: Chooose generates compliance-ready reporting for ReFuelEU Aviation, CORSIA and EU ETS, with an audit trail connecting reported information to digitized source documents.

• API and Enterprise Integrations: APIs and automated data pipelines connect Chooose with airline systems, SAF registries and other parts of the aviation ecosystem.

Closing Insights

Chooose has established a substantial aviation customer base, with users including Delta Air Lines, British Airways, Finnair, Air Canada, Southwest Airlines, JetBlue and Cathay, among others. Across these relationships, the platform supports airlines in operating and scaling SAF programs, including inventory and environmental-attribute management, customer participation and connections with corporate and cargo buyers. Individual implementations vary—for example, Finnair has consolidated its SAF inventory and corporate distribution through Chooose, while British Airways and Alaska Airlines have incorporated SAF participation into customer loyalty programs.

Its partner ecosystem includes freight companies, fuel suppliers and corporate buyers, reflecting a broader role in connecting SAF supply with organizations seeking its environmental attributes. This makes interoperability increasingly important as SAF transactions move between producers, airlines, registries and Scope 3 buyers. Chooose also holds ISO 27001 certification, DNV assurance for its GHG calculation methodology and Verifavia assurance for its SAF attribute platform.