CarboniQ

Core Features

CarboniQ is built around an activity-based approach to advertising emissions measurement, providing channel-specific emissions factors to calculate the carbon footprint of advertising activity across the media lifecycle. This allows organizations to integrate emissions data into campaign planning, reporting, and optimization. Some of its core features include:

• Cross-Channel Emissions Measurement: Measures emissions across digital, television, print, audio, outdoor, cinema, and other advertising channels using a common methodology.

• GMSF-Compliant Calculations: Implements methodologies aligned with the Ad Net Zero Global Media Sustainability Framework, supporting standardized and comparable reporting.

• Activity-Based Carbon Accounting: Uses advertising activity data and channel-specific carbon factors rather than media spend to quantify campaign emissions.

• Campaign-Level Analytics: Calculates emissions at campaign level, enabling users to compare channels, products, and campaign configurations.

• Power Management Intelligence: Incorporates energy location, supply mix, and time-of-use information to improve the precision of emissions calculations where relevant.

• Business-Specific Carbon Factors: Supports customized emissions factors reflecting an organization's own operational characteristics alongside industry methodologies.

Closing Insights

Net Zero Media was founded by a collaboration of senior executives from the marketing, advertising, software, and sustainability sectors who identified the need for a dedicated platform to measure the environmental impact of advertising. Their response was CarboniQ, a platform designed specifically for advertising-related Scope 3 emissions rather than general corporate carbon accounting. By combining media planning expertise with climate science and activity-based measurement, the platform seeks to provide more representative emissions data than approaches based primarily on advertising expenditure.

CarboniQ has been adopted by organizations including CBC/Radio-Canada, which integrated the platform into its advertising workflow to provide campaign-level emissions reporting for advertisers. Net Zero Media also works with publishers and corporate brands, while a 2025 partnership with UniFida expanded CarboniQ's availability across the United Kingdom, Australia, and New Zealand. Pricing is available on request.