Yes Friends

Yes Friends is a UK clothing company that makes ethically produced, lower-impact fashion more affordable. Founded in 2021 by Sam Mabley, the Bristol-based business uses organic cotton, works with certification and traceability systems, including Fairtrade and GOTS, and applies a Living Wage Premium to support garment workers when wages fall below relevant living-wage benchmarks. The company combines direct-to-consumer sales, relatively small margins, and supplier relationships to keep prices closer to the mainstream clothing market.