Sonae

Sonae is a multinational group headquartered in Maia, Portugal, operating across retail, telecommunications, and investment management. Its portfolio includes major brands such as Continente (food retail), Worten (electronics), and NOS (telecommunications, as a key shareholder). Sonae serves millions of customers through physical stores and digital platforms, with a strong presence in Portugal and selective international operations. The company integrates sustainability into its strategy, focusing on energy efficiency, circular economy practices, and responsible sourcing. It is also investing in digitalisation and innovation to improve operational efficiency and customer experience. Through its diversified business model, Sonae aims to balance economic performance with environmental and social responsibility.