Cradle to Cradle Products Innovation Institute Inc.

The Cradle to Cradle Products Innovation Institute is an international nonprofit organisation founded in 2010 by architect William McDonough and chemist Michael Braungart. It operates from hubs in San Francisco and Amsterdam and focuses on advancing circular economy principles through product design and manufacturing standards. The Institute collaborates with industry, governments, and NGOs to promote systemic changes in how products are made. Its core offering is the Cradle to Cradle Certified® Products Program, a globally recognised certification framework assessing material health, circularity, and environmental performance across industries.