Ad Net Zero Limited

Ad Net Zero is a UK-based climate action initiative established by the Advertising Association in partnership with ISBA and the IPA to help the advertising industry reduce greenhouse gas emissions across operations, production, media planning, and events. Launched in 2020 and incorporated as Ad Net Zero Limited in 2022, the organization develops sustainability frameworks, emissions methodologies, training resources, benchmarking tools, and industry guidance for advertisers, agencies, media owners, and adtech companies. Its Global Media Sustainability Framework (GMSF) provides methodologies for calculating emissions across digital, TV, print, audio, cinema, and out-of-home advertising channels. Ad Net Zero has expanded internationally through regional chapters and industry partnerships.