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Event Overview
Join the Green Hospitality Network for a practical workshop aimed at visitor economy businesses on November 10, 2026, from 1 PM to 4 PM at CAMPFIELD, Manchester. This interactive session, titled "From Action to Story: Tell your sustainability story with confidence," will equip participants with the skills to communicate their sustainability initiatives clearly and effectively.
The workshop will begin with a refresher on sustainability terminology, helping attendees navigate the often complex language surrounding sustainability. Following this, Leanne Smith, Senior Regenerative Tourism Lead at VisitEngland, will present the latest insights into evolving visitor expectations and how these trends impact the tourism and hospitality sectors.
Participants will engage in a hands-on storytelling workshop led by Marketing Manchester, where they will learn to transform their sustainability efforts into compelling content for various platforms, including websites and social media. The session will also cover the latest legislation and guidance on environmental claims, ensuring businesses can communicate their sustainability actions without falling into the trap of greenwashing.
By the end of the workshop, attendees will leave with a clearer understanding of sustainability terms, insights into visitor expectations, and practical strategies for reducing energy use and costs as winter approaches. This workshop is designed for all levels of expertise, making it accessible for anyone interested in enhancing their sustainability communication skills.
