Net Zero Compare

Pawprint

Making Sustainability Fun and Achievable for Businesses

Polina Martinuka
Written by Polina Martinuka
Published January 2nd, 2025
5 min read

Summary

Pawprint is an employee sustainability platform designed to help businesses engage their workforce in climate action while meeting sustainability goals. It offers tools to measure Scope 3 emissions, set and track goals, and motivate employees with customizable challenges like Sprints. The platform also provides insights, AI-driven recommendations, and a Resource Hub for easy communication.
Our principle

Cut through the green tape

We don’t push agendas. At Net Zero Compare, we cut through the hype and fear to deliver the straightforward facts you need for making informed decisions on green products and services. Whether motivated by compliance, customer demands, or a real passion for the environment, you’re welcome here. We provide reliable information—why you seek it is not our concern.

Details

Name
Pawprint
Date of establishment
2019
Organization

Deep dive


Core Features

1. Employee Engagement for Sustainability
Pawprint is an employee-centered platform designed to engage your workforce in climate action. It makes sustainability efforts more personal and effective by involving employees in tracking, learning, and acting toward your company’s climate goals.

2. Custom Segmentation
You can organize employees and data into customized groups based on department, location, or other categories. This segmentation helps identify trends, measure performance, and tailor engagement strategies to specific teams or groups.

3. Business-Aligned Goal Setting
Set sustainability goals that align with your business priorities. Examples include reducing energy use or cutting down on waste. Progress is measured in real time, ensuring transparency and accountability.

4. Action Library with Sprints
Pawprint offers over 500 actionable ideas to reduce carbon emissions or improve recycling, which can be customized into "Sprints" – short, focused challenges to energize employees and encourage participation.

5. Carbon Footprint Calculator
Employees can measure their individual carbon footprints and see how their actions, like using less energy or cycling to work, contribute to company-wide goals.

6. Communication Support
The Resource Hub includes ready-to-use materials like posters, email templates, and guides to help you communicate your sustainability initiatives effectively and keep employees motivated.

7. Educational Content
Pawprint provides informative articles and resources on sustainability topics such as eco-anxiety or carbon reduction tips, helping employees deepen their understanding and feel more connected to the company’s goals.

8. Incentives and Rewards (Pawpoints)
Employees earn "Pawpoints" for completing sustainable actions. These points can be used to vote for charities, with Pawprint donating £1,000 or 1% of profits (whichever is higher) monthly to support climate causes.

9. Team Challenges and Leaderboards
Boost engagement by organizing friendly competitions among teams, departments, or locations. Leaderboards show which group is most committed to climate action, sparking healthy competition and collaboration.

10. Scope 3 Emissions Measurement
Measure and report employee-related Scope 3 emissions, like commuting, business travel, or home working emissions.

11. Insight Reports
Get expert recommendations to reduce carbon emissions and save costs. Insight reports analyze employee behaviors and provide suggestions, such as encouraging remote work to cut energy use and emissions.

12. Real-Time Reporting and Benchmarking
The Pawprint Business Dashboard lets you monitor, measure, and manage sustainability progress, all in one place.

Source: https://www.pawprint.eco/features-new
Source: https://www.pawprint.eco/features-new

Pawprint’s Impact

Pawprint is dedicated to achieving real Net Zero by 2050 without relying on carbon offsetting. To date, Pawprint users have collectively saved over 4.5 million kg of CO2e. This is equivalent to driving 12 million miles in a car, taking 2,486 flights from London to Hong Kong, or eliminating the yearly carbon footprint of 359 people in the UK.

Supporting the UN Sustainable Development Goals (SDGs)

Pawprint contributes to several UN SDGs, including:

  • Good Health and Well-being (SDG 3)

  • Decent Work and Economic Growth (SDG 8)

  • Reduced Inequalities (SDG 10)

  • Responsible Consumption and Production (SDG 12)

  • Climate Action (SDG 13)

Charity contribution

Through their 1% for the Planet membership, Pawprint donates at least 1% of their annual sales to environmental causes. So far, they’ve contributed over £14,000 to eco-charities like Goodgym, Seawilding, and The Restart Project, helping with everything from habitat restoration to tackling e-waste.

Certifications

Pawprint stands out as part of a new generation of companies prioritizing people and the planet alongside profits. They’re a certified B Corporation, a Living Wage Employer, and a participant in global initiatives like Race to Zero and Business Declares.

Source:

Plans & Pricing

"No two businesses are the same. That's why we offer custom packages to our partners – to ensure that Pawprint is optimised for you, your sustainability goals and your workforce."

Source: pawprint

What’s included in every plan:

  • Goal Setting and Tracking: Use the Orchestration Hub to define and monitor your sustainability goals.

  • Scope 3 Emissions Insights: Access employee surveys, aggregated data, and insights to understand emissions tied to commuting, travel, and more.

  • Customized Sprint Challenges: Create bespoke and configurable challenges to engage your workforce.

  • Tailored Communication Strategies: Get ready-to-use plans to keep employees motivated and informed.

  • AI-Powered Recommendations: Receive custom reviews and benchmarking to guide your progress.

  • Guidance from Customer Success Experts: Benefit from professional support in the GMT +/- 2 time zone to ensure smooth implementation.

The starting price is £750 per month, and you can scale based on your business's size and complexity.

For those interested in exploring what Pawprint can do, you can schedule a call to book a demo or request a personalized quote via this link.

Closing Insights

Pawprint is a great choice if you’re running a small to large business and want to get your employees excited about sustainability while tackling some broader environmental goals. It’s perfect for companies looking to measure Scope 3 emissions, set clear goals, and make sustainability a fun and engaging part of the workplace.

What stands out about Pawprint are the customizable Sprints—they make going green feel less like a chore and more like a challenge.

That said, it’s not the best fit if you’re after advanced carbon accounting features or if you’re working with a tight budget—the starting price of £750/month could feel like a stretch for smaller businesses.

All in all, if you’re serious about building a greener workplace and want a tool that gets your team involved, Pawprint is definitely worth considering.


Polina Martinuka
Written by:
Polina Martinuka
Sustainability Research Analyst
Recently graduating from a university in the UK, with a Bachelor's degree in Multimedia Journalism, Polina brings a unique blend of investigative skills, the ability to analyze complex data and environmental awareness.