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Event Overview
The 'Sustainability Sells: Stories that Shift Consumer Behaviour' event is part of the #PNWClimateWeek and will take place on July 16, 2025, from 5:30 PM to 7:30 PM PDT at UBC Robson Square in Vancouver, BC. This conference aims to explore the intersection of sustainability and consumer behavior, emphasizing how businesses can leverage sustainability metrics and storytelling to foster consumer engagement and trust.
Key Topics
Participants will engage in discussions about effective communication strategies regarding climate impact, avoiding pitfalls like greenwashing. The event will feature a presentation by Dr. Kate White, a Professor of Marketing and Behavioural Science at UBC Sauder School of Business, who will share insights from her research on consumer behavior related to sustainability.
Speakers
Confirmed speakers include Brad Liski, CEO of Tru Earth, and Katrina Shum, Chief of Staff at ChopValue, both of whom bring valuable perspectives on sustainability in business practices. Additional speakers will be announced closer to the event date.
Workshops
An optional hands-on Climate Impact Workshop will also be available, covering essential topics such as carbon accounting, product carbon footprinting, and life cycle assessment. This workshop aims to equip businesses with the necessary tools to measure and communicate their climate impact effectively.
For more information and to register, visit the event's official page.
