Net Zero Compare

Verna Earth Solutions

Better Land, Better Business

Polina Martinuka
Written by Polina Martinuka
Published January 6th, 2025
6 min read
Published Jan 6, 25

Summary

Verna Earth provides innovative software tools designed to help organizations manage land in ways that benefit both the environment and business goals. Their solutions focus on improving land use, biodiversity, and sustainability while addressing the complexities of modern regulations and environmental challenges.
Our principle

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Details

Name
Verna Earth Solutions
Date of establishment
2022-05

Deep dive


Core Features

Verna Earth is a software solution designed to help people make the best decisions about how to use land in ways that benefit both the environment and business goals. The platform recognizes that better land use can be critical in reducing carbon emissions and restoring nature. However, with environmental regulations and market demands becoming more complex, making informed choices requires sophisticated tools and reliable data. That’s where Verna Earth steps in.

The software provides practical support to ecologists, landowners, foresters, and regulators, offering tools to analyze environmental data and guide decisions.

Mycelia

Mycelia is one of the tools offered by Verna Earth to make managing land and ecology easier for local councils, ecologists, and planners. It focuses on something called Biodiversity Net Gain (BNG), which is about improving nature and making sure land-use plans leave the environment better off.

What It Does:

  1. Supports Biodiversity Projects
    Mycelia helps with everything related to BNG, including checking plans, monitoring progress, and creating reports. This is important for following new rules like the Environment Act 2021, which requires better ways to track and improve nature.

  2. Saves Time
    Many tasks that used to take a long time, like analyzing data or writing reports, can now be done faster with Mycelia’s automated tools.

  3. Reduces Risks
    Mycelia helps catch potential problems early. For example, if a plan could harm wildlife or doesn’t meet the rules, Mycelia can flag it so changes can be made before it’s too late.

  4. Creates Revenue for Councils
    Councils can charge fees for things like monitoring and approving land-use projects. These fees, plus other funding sources, often cover the cost of using Mycelia, meaning it may not cost councils extra money.

  5. Adapts to the Future
    As rules and needs change—like introducing new strategies for urban greening or protecting habitats—Mycelia can keep up and provide ongoing support.

Source:

To see Mycelia in action, watch this video demonstration below.

ForestFounder

ForestFounder is another tool offered by Verna Earth, designed to help landowners, councils, and planners identify the best opportunities for tree planting. It uses advanced mapping and data analysis to find areas where planting trees can have the biggest environmental and financial impact. Whether it’s for improving biodiversity, cutting carbon emissions, or generating income, ForestFounder makes the process much easier.

What It Does:

  1. Finds the Best Tree-Planting Spots
    ForestFounder scans sites, estates, or even large regions to find the most suitable places for planting trees. It considers things like soil quality, climate, and local regulations to ensure the land is viable for planting.

  2. Supports Landowner Goals
    Planting trees isn’t just good for the environment; it can also help landowners meet business goals. For example, it can help achieve Net Zero targets, earn money through carbon credits or subsidies, and create sustainable timber opportunities.

  3. Simplifies a Complex Process
    Deciding where and how to plant trees can be complicated. ForestFounder takes care of the hard part by analyzing all the necessary factors—like economic feasibility, future climate conditions, and local environmental impacts—so landowners can focus on the benefits.

How It Works:

ForestFounder uses its geospatial engine to analyze land quickly and efficiently. Instead of spending hours or days reviewing individual sites, ForestFounder can evaluate multiple areas at once, saving time and effort. It automates the early stages of tree-planting assessments, which helps landowners and councils decide where to plant and what type of trees will deliver the best outcomes.

Whether it’s helping councils meet environmental targets or assisting landowners in generating revenue, ForestFounder simplifies the process of making land more productive and sustainable. It’s a tool that brings clarity to a complex task, making it easier to improve both business and environmental outcomes.

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Expert Voices & Reviews

"Mycelia is brilliant, we love the software. We really appreciate the simplicity and user friendliness of the tool."

Simone Turner, Ecology Officer, Hammersmith & Fulham Council

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"Everyone in the planning community needs to realise how difficult it would be to do all the validation and assessment work without Mycelia, and the hours and days saved by the software."

Lisa Malter, Ecologist, Eastleigh Borough Council

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"If I ever leave Doncaster, I won’t go to a council that doesn’t have Mycelia."

Helen Markland, Principal Ecologist, Doncaster Council

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"Verna’s unique data and mapping capability gave us invaluable input in helping to understand how to achieve the UK’s climate and food goals."

Dustin Benton, Chief Analytical Adviser, National Food Strategy

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Plans & Pricing

Verna Earth’s pricing is not publicly listed, as it is tailored to meet the specific needs of each organization. To receive a quote or to book a demo, you can contact them directly through their contact page.

Closing Insights

Verna Earth offers innovative tools that simplify complex land management tasks and make sustainability more accessible for organizations. Mycelia stands out for helping councils and planners save time while managing biodiversity requirements, and ForestFounder is a powerful tool for identifying the best tree-planting opportunities with solid financial and environmental benefits.

What’s great about Verna Earth is how they blend advanced technology with practical needs, making it easier for users to stay compliant with regulations while improving land use. The fact that Mycelia’s cost can often be covered through funding makes it even more appealing for councils working with tight budgets.

That said, there’s room for improvement. More transparency around costs would make the tools more approachable. Additionally, while the tools are highly specialized, they might require some training for users unfamiliar with ecological or geospatial concepts.

Overall, Verna Earth is a strong option for organizations looking to combine sustainability goals with smart business decisions. It’s particularly well-suited for councils, landowners, and planners who want to make a positive impact without being overwhelmed by the process.


Polina Martinuka
Written by:
Polina Martinuka
Sustainability Research Analyst
Recently graduating from a university in the UK, with a Bachelor's degree in Multimedia Journalism, Polina brings a unique blend of investigative skills, the ability to analyze complex data and environmental awareness.