Net Zero Compare

Connect Earth

Driving Sustainability in Finance

Polina Martinuka
Written by Polina Martinuka
Published January 2nd, 2025
7 min read
Published Jan 2, 25

Summary

Connect Earth helps financial institutions measure and manage their carbon impact. It provides real-time data and insights to meet sustainability goals, comply with regulations, and improve transparency. Designed for banks and asset managers, Connect Earth supports the shift to a low-carbon economy with easy-to-use tools.
Our principle

Cut through the green tape

We don’t push agendas. At Net Zero Compare, we cut through the hype and fear to deliver the straightforward facts you need for making informed decisions on green products and services. Whether motivated by compliance, customer demands, or a real passion for the environment, you’re welcome here. We provide reliable information—why you seek it is not our concern.

Details

Name
Connect Earth
Date of establishment
2021
Organization

Deep dive


"Leading API-First Tools for Carbon Measurement.

A suite of AI-driven products to calculate and reduce carbon emissions."

Source: connect.earth

Core Features

  1. Connect Earth helps businesses measure carbon emissions using data like credit card transactions, ERP systems, or simple spreadsheets. Its AI-powered tools make this process accurate and easy to scale.

  2. The platform supports businesses in attracting eco-friendly customers by providing clear carbon footprint estimates.

  3. Connect Earth gives customers tools to see their carbon impact and find ways to reduce it. This makes customers feel good about their choices, improving their overall satisfaction.

  4. Financial institutions can use Connect Earth to track and manage emissions from the companies they invest in or work with. These emissions are often much higher than their own operational ones, and the platform makes it simple to address them.

  5. By using Connect Earth, businesses can take the lead in offering sustainable financial services. It gives them the tools to include carbon insights in their work, meeting customer demand for greener options and supporting the shift to a low-carbon economy.

For Retail Banking

This solution focuses on individual customers (the retail banking audience). It helps banks provide their customers with a clear view of the carbon footprint tied to their everyday spending, such as purchases, utility payments, and travel. The goal is to empower individuals to make greener lifestyle choices by understanding the environmental impact of their spending.

How It Works
Connect Earth’s API integrates into your banking infrastructure, using transaction data to calculate accurate carbon footprints. By blending spend- and activity-based emissions data with behavioral science, the platform provides actionable insights that encourage greener habits while fostering customer loyalty.

Key Features

  1. Carbon data for every transaction.

  2. Personalized tips to help users reduce their footprint.

  3. A seamless integration into mobile banking apps for easy access to insights.

Source:

For Business Banking

This solution is designed for business clients, particularly SMEs (small and medium enterprises). It enables banks to offer tools that help businesses understand and manage the carbon emissions associated with their operations. The focus is on empowering businesses to meet regulatory demands, reduce emissions, and improve sustainability practices.

How It Works
Connect Earth’s API integrates with business banking platforms, converting transaction data into carbon emission estimates. By combining spend-based and activity-based emissions data with actionable insights, the platform enables banks to help their clients take meaningful steps toward reducing their environmental impact.

Key Features

  1. Emission estimates for business operations (e.g., utilities, travel, suppliers).

  2. Industry benchmarks for businesses to measure performance.

  3. Easy-to-read reports tailored for financing or supply chain needs.

Source:

For Banking ESG Teams

Connect Earth equips ESG teams and financial institutions with the tools they need to measure and manage the carbon emissions of their small-to-medium-sized business clients.

For ESG teams, understanding the environmental impact of their clients is no longer just about compliance; it’s a strategic priority. By using Connect Earth’s AI-powered toolkit, institutions can gain client-specific insights into financed emissions. This helps ESG teams identify carbon hotspots, set reduction targets, and offer tailored recommendations for improvement.

Connect Earth simplifies reporting under key international standards such as:

How It Works
Connect Earth uses both spend-based and activity-based emissions data to generate accurate carbon footprint estimates. This data is then integrated into financial ledgers and banking systems.

Source:

For Insurance Firms

Connect Earth provides insurance companies with advanced tools to measure and manage the carbon emissions associated with their portfolios and underwriting practices.

For insurers, addressing climate risk is a priority. Climate-related risks, like physical damages from extreme weather, are becoming critical factors in assessing financial stability.

How It Works
Connect Earth’s solution integrates with insurers' accounting and banking systems. By using both spend-based and activity-based emissions data, the platform creates a snapshot of portfolio and underwriting emissions. This data is aligned with greenhouse gas (GHG) compliance standards.

Source:

For Accounting Firms

Connect Earth empowers accounting firms to expand their service offerings with a white-label solution for carbon accounting. With the carbon accounting market projected to grow significantly, reaching $100.84 billion by 2032, integrating this solution into your firm’s services can boost revenue and enhance client satisfaction.

By using Connect Earth, your firm can help clients, particularly SMEs, meet growing regulatory requirements and improve their sustainability practices.

How It Works
Connect Earth’s solution integrates into existing accounting software systems. It blends AI-driven categorization with spend-based and activity-based emissions data to convert financial transactions into carbon footprint estimates. This is then verified by third parties, ensuring the highest level of accuracy and compliance.

Source:

Case Study

Connect Earth partnered with Tide to showcase how businesses can bring sustainability to their customers in an easy and effective way. Tide, a leading business financial platform in the UK, teamed up with Connect Earth to create a carbon insights tool for small and medium-sized businesses (SMEs). The goal was to help these businesses understand and reduce their carbon footprint as part of Tide’s Net Zero pledge.

Many SMEs want to take climate action but don’t have the tools or knowledge to get started. Tide worked with Connect Earth to solve this problem by adding carbon insights directly into their banking app. This feature allows SMEs to see their emissions in real-time, get a yearly summary of their carbon footprint, and access actionable insights—all without needing extra effort or manual work.

The tool was first tested with 13,500 users before being launched to all of Tide’s 650,000 members. Early results have been very promising, with businesses engaging more with the feature and starting to reduce their carbon emissions.

This partnership highlights the value of Connect Earth’s solutions. By integrating sustainability into Tide’s services, they’ve made it easy for SMEs to take steps toward reducing their environmental impact.

“Collaborating with the team at Connect Earth has been a pleasure. From the start, it was clear everyone was fully invested in doing the right thing for our users while working together to build the highest quality solutions. As a result, we are now able to give Tide UK members insight into their carbon footprint, which is going to make a difference to their ambitions to reduce carbon emissions. It represents a significant step forward in our Net Zero journey as well as our ability to support SMEs in their own efforts to be more sustainable.”

Justin Drees, VP Business Services in Business Services at Tide

Source:

Plans & Pricing

Connect Earth does not publicly disclose specific pricing details on their website. Instead, they offer tailored solutions for various industries, including banking, insurance, and accounting, and can provide a custom quote based on your organization’s requirements.

For more details or to request a custom pricing plan, reach out to Connect Earth through their contact page.

Closing Insights

Connect Earth is a strong solution for organizations looking to integrate sustainability into their services. It provides a clear way for banks, businesses, and insurance firms to measure and reduce carbon emissions. Its versatility across retail banking, business banking, ESG teams, and insurance makes it a well-rounded tool for tackling today’s sustainability challenges.

The best features include its user-friendly API and seamless integration with existing platforms. These tools not only help meet compliance requirements but also empower businesses to engage with their customers on sustainability—a growing demand in today’s market.

One area for improvement could be providing more customizable features for unique business needs. However, for organizations aiming to stay ahead in compliance, enhance customer engagement, and build a greener future, Connect Earth is an excellent choice.


Polina Martinuka
Written by:
Polina Martinuka
Sustainability Research Analyst
Recently graduating from a university in the UK, with a Bachelor's degree in Multimedia Journalism, Polina brings a unique blend of investigative skills, the ability to analyze complex data and environmental awareness.